PR & Influencer Executive Retail M&S UAE

Job Requisition ID: 173051

PR & Influencer Executive - Retail - M&S - UAE

Al-Futtaim Group, established in the 1930s, is a diversified, privately held regional business headquartered in Dubai, United Arab Emirates. The Group operates five divisions - automotive, financial services, real estate, retail and healthcare - employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa. Al-Futtaim partners with over 200 of the world's most admired and innovative brands, driven by entrepreneurship, customer focus and a commitment to values of respect, excellence, collaboration and integrity.

Overview of the Role

The PR & Influencer Executive at M&S is integral to enhancing the brand's presence across fashion and food sectors. The role strategises and executes PR campaigns and influencer partnerships that drive customer engagement and sales. The executive works closely with agency partners to generate compelling content across social media platforms, manages budgets, and tracks performance. Additionally, the role fosters community engagement and serves as a liaison with mall partners for brand activations. Success is reflected by increased brand visibility, consumer connections and business growth.

What You Will Do PR Campaign Management

• Develop and drive targeted PR campaigns that resonate with fashion and food media and consumer audiences.
• Support strategy to build brand awareness and reset style credentials to land coverage with editors, influencers and partners aligning with brand aesthetic.
• Drive direction for media engagement with clear messaging and tailored media kits for fashion and food media.

Influencer Partnership Management

• Manage agency partners to deliver authentic, high-impact content across platforms like Instagram, TikTok, Snapchat and YouTube.
• Develop online influencer conversion strategies to maximise online sales.
• Coordinate seasonal press events and influencer activations to drive media and influencer exposure.

Community and Event Management

• Manage in store customer events to enhance local customer engagement and loyalty.
• Build and execute strategies to foster an active, engaged community programme around the brand across the region.
• Serve as the key point of contact for mall management teams to explore brand inclusion within activations.

Analysis and Strategy

• Track and analyse media coverage, influencer engagement and campaign effectiveness to grow share of voice.
• Identify growth opportunities and build localised strategies and on brand partnerships.
• Regularly report on influencer content analysis, media coverage, community and customer engagement metrics.

Collaboration and Teamwork

• Create and maintain relationships and workflows with Marks & Spencer UK, M&S AFG buying teams and AFG Central Digital team.
• Conduct weekly meetings and monthly updates, ensuring alignment on campaigns and product priorities.
• Align daily communication with brand merchandisers for upcoming campaigns.

Personal Development

• Develop relationships with key communities and manage multiple agencies effectively.
• Create brand buzz through events for various audience segments.
• Manage and deliver on brand events, including seasonal press and customer events.

Required Skills to Be Successful

• Strong writing and storytelling skills.
• Proficient in media and influencer relationship management.
• Creative thinker with a results oriented mindset.
• Excellent communication and organisational skills.

What Qualifies You for the Role

• Minimum of 3 years of experience in PR and influencer management.
• Bachelor's degree in communications, public relations, marketing or a related field.
• Experience with influencer management and media monitoring tools.
• Strong understanding of social media channels and fashion retail industry.

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