PR Lead

Worood, an international Hijab brand is hiring a PR Lead — Worood

Key Responsibilities

• Define and implement Worood’s PR and communications strategy across markets.
• Build and maintain elite relationships with media, influencers, and key public figures.
• Lead major PR campaigns, product launches, and high-visibility brand moments.
• Oversee brand presence at events, fashion shows, and collaborations with external partners.
• Create compelling press releases, brand stories, and media communications that reflect Worood’s

tone of voice.

• Handle sensitive brand communications and ensure alignment during crisis or high-impact

situations.

• Drive impactful media coverage that reinforces Worood’s image as a luxury fashion house.
• Analyze PR campaign results and translate insights into actionable improvements.

Qualifications

• Bachelor’s degree in Communications, Public Relations, or Marketing.
• 4–5 years of PR experience in luxury, fashion, or beauty sectors, with proven results in

brand-building and media relations.

• Proven record of executing impactful campaigns and high-profile media placements.
• Outstanding written and verbal communication in English (Arabic is a plus).
• Deep understanding of luxury brand storytelling and cultural positioning.
• Visionary communicator with strategic depth and creative sensitivity.
• Confident and polished, with a calm yet persuasive presence.
• Passionate about brand storytelling, culture, and refinement.
• Capable of transforming strategy into tangible, elegant impact.

If you are interested send your CV

Job Type: Full-time