PR & Marketing Specialist

1. Marketing & Brand Communication

Develop and execute marketing campaigns (digital and offline) to raise awareness about CHD and PCHF initiatives, leading to compelling content for social media, newsletters and marketing material.

2. Media & Public Relations

Build and maintain strong relationships with media outlets, journalists, and influencers.

Draft and distribute press releases, media kits and event invitations.

Coordinate interviews, press conferences and media coverage for campaigns and events.

3. Partnerships & Collaborations

Identify and pursue strategic partnerships for co-branded campaigns, sponsorships and CSR collaborations.

Support planning and execution of joint marketing activities and awareness events.

4. Events & Campaigns

Assist in planning and promoting fundraising events, awareness walks and donor engagement initiatives.

Ensure brand consistency and effective communication across all platforms and events.

5. Analytics & Reporting

Monitor and report on the effectiveness of marketing and PR campaigns.

Analyze engagement data and suggest improvements for future initiatives.

Qualifications & Skills

Bachelor’s degree in Marketing, Communications, Media Studies or a related field.

Preferably a fresh graduate or just 1-2 years of experience in marketing, PR, or partnerships (NGO or healthcare experience preferred).

Strong communication and writing skills (English and Urdu).

Experience with media relations & campaign planning.

Passion for social causes and storytelling that drives impact.

Job Type: Full-time

Work Location: In person