Prescription and Product Marketing Senior Engineer

Job summary

As Prescription Senior Engineer specializing in Prescription and Product Marketing for El Sewedy Electric in the Kingdom of Saudi Arabia (KSA), your role is multifaceted, encompassing both technical expertise in electrical engineering and strategic marketing capabilities. You will be responsible for driving prescription activities and product marketing initiatives to promote El Sewedy Electric's portfolio and increase market share in KSA.

Key responsibilities

• Collaborate with architects, consultants, contractors, and other stakeholders to influence the specification of El Sewedy Electric products and solutions in major projects across KSA.
• Provide technical expertise and support to customers during the design and specification phase, offering insights into product features, applications, and benefits.
• Conduct technical presentations, seminars, and workshops to educate specifiers and decision-makers about El Sewedy Electric's offerings and their value proposition.
• Develop and maintain strong relationships with key influencers and decision-makers within the construction and engineering community.
• Work closely with the marketing team to develop and implement product marketing strategies and campaigns tailored to the KSA market.
• Conduct market research and analysis to identify customer needs, preferences, and market trends, informing product development and marketing strategies.
• Serve as a technical resource for the sales team, providing product training, technical support, and guidance on complex projects and applications.
• Address technical inquiries and resolve customer issues related to product specifications, installation, and performance.
• Develop and deliver technical training sessions for internal teams and external partners to enhance product knowledge and expertise.
• Monitor market trends, competitor activities, and industry developments related to electrical products and solutions in KSA.
• Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats, informing product positioning and marketing strategies.
• Provide insights and recommendations to senior management based on market intelligence and competitive analysis.
• Build and maintain strong relationships with existing and prospective customers, understanding their needs and preferences to tailor solutions accordingly.

Qualifications

• Bachelor's degree in Electrical Engineering.
• Proven experience in technical sales, engineering, or product marketing within the electrical industry with at least 5 years of experience in KSA.
• Strong technical expertise in electrical products and solutions, with a solid understanding of engineering principles and applications.
• Strategic thinking and analytical skills, with the ability to translate market insights into actionable strategies and initiatives.
• Customer-focused mindset with a passion for building and maintaining relationships.