Overview:
The Business Development Analyst plays a critical role in supporting the Sales / Business Development team by leveraging data to drive strategic decision-making. This role involves conducting market research, performing cost and comparison analyses, and identifying therapy growth opportunities at Skilled Nursing Facilities (SNFs). The analyst creates data-driven insights and reports to enhance sales pitches, track performance against proformas, and support overall business growth. With a strong focus on analytics and collaboration, the role is essential for shaping proposals and optimizing revenue generation strategies.
Responsibilities:
Essential Duties and Responsibilities:
- Collect and analyze data from external resources to support proposals and strategic decisions
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Monitor market trends and provide actionable insights to optimize revenue generation
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Conduct cost analysis leveraging both internal and external datasets
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Perform comparison analyses between current client models/invoices and proposed sales offerings
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Provide insights and reporting on business development metrics, including new business acquisition, churn analysis, and performance against budget
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Develop and deliver data-driven stories to enhance sales pitches and presentations
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Collaborate with Business Development teams to refine proposals
- Create and maintain business development reports
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Maintain Quote Sheet rates by region
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Support post-mortem analysis on new business actuals vs. proforma to track and measure bid accuracy on volume, mix, and profitability
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Attends all mandatory meetings, trainings, and assignments as delegated
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Must conduct self in an ethical, legal, and responsible manner at all times
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Must adhere to the policies, principles, and guidance within the Employee Handbook and Code of Conduct
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Performs other duties and responsibilities as assigned
Competency:
To perform the job successfully, an individual should demonstrate the following competencies:
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Ability to take independent ownership of processes and initiatives
- Highest standards of accuracy and precision; highly organized
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Strong analytical acumen and intellectual curiosity to perform “what-if” sensitivities
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Articulate with excellent verbal and written communication skills (across all levels of organization)
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Demonstrated ability to work with team members in a hands-on management capacity
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Ability to build strong relationships with a diverse population
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Ability to work in a fast-paced, productive work environment
Qualifications:
Education/Experience:
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Bachelor’s Degree in appropriate field or study required
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Experience in the healthcare industry and ancillary services preferred
- 1-2 years of previous experience in Pricing or Financial Analyst roles
Computer Skills:
- Proficient knowledge of Microsoft Office (Outlook, Word, Excel, Power Point, etc.)
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Exposure to ERP systems including Salesforce, Sage Intacct, UKG, NetHealth/Optima and BI tools (Power BI, Tableau) is preferred