Principal - CRM Product Manager

Company Overview

Job Overview

Our team is seeking a visionary CRM Platform Product Manager to lead the development and scale of our next-generation CRM platform capabilities. This is a pivotal role for an individual who thrives on deeply understanding customer and stakeholder needs and translating them into elegant, scalable, and resilient platform solutions. Your mission will be to define the roadmap and drive the execution of our end-to-end CRM capabilities, enabling our teams to deliver high-velocity, deeply personalized, and data-driven customer experiences.

This is a unique opportunity to own and build foundational, "0-1" capabilities within a sophisticated, enterprise-scale ecosystem. You will be joining a high-achieving team that is defining the future of how we connect with our customers.

As the Platform Product Manager, you will define and prioritize CRM capability needs based on business needs. You will be the critical bridge between marketing and technology teams, translating ambitious business goals into a prioritized roadmap of robust and scalable platform capabilities. You will operate across CRM and other GTM platforms, ensuring seamless integration and data flow across the entire GTM stack.

Responsibilities

1. Platform Strategy & Roadmapping

• Translate high-level business goals into a clear, prioritized CRM platform roadmap that is scalable, robust, and resilient.
• Drive the platform vision and solutioning for key strategic initiatives, such as personalization and lead generation, ensuring alignment with our target-state architecture.
• Author and own comprehensive business requirements documents (BRDs), detailing the problem space, user stories, success metrics, and functional requirements in accordance with our platform solutions framework.
• Conduct formal solution reviews and gain sign-off from cross-functional partners, including Marketing, Operations, and other stakeholders, to ensure solutions are sound, viable, and solve the right problems.

2. Platform Enablement & Optimization

• Define the requirements for reliable, reusable, and efficient workflows for core CRM functions such as lead capture, consent management personalization, and campaign eligibility, with a focus on modularity and reusability.
• Prioritize and manage the backlog for real-time and batch data integrations between the CRM platform and other internal platforms.
• Serve as the subject matter expert on the CRM platform's strategic capabilities, providing consultative guidance on how to best leverage the platform to meet business goals.
• Proactively identify opportunities to optimize the existing platform implementation for improved performance, scalability, and operational velocity, drawing on industry best practices and emerging platform capabilities.

3. Platform Leadership & Collaboration

• Act as the platform escalation point for complex CRM use cases that require deep product insight and strategic trade-off decisions.
• Partner closely with CRM Strategists and Operations teams to deeply understand their needs, and shape the technology roadmap to solve their most pressing problems.
• Deliver clear and comprehensive documentation and training to support stakeholder understanding and empower teams for self-service and faster campaign execution.
• Collaborate with technical teams to ensure that the solutions built meet the functional and non-functional requirements outlined in the BRD and are delivered to specification, participating in UAT and managing the handshake from delivery to adoption.

Qualifications

We are seeking a candidate who combines a deep understanding of CRM technology with product management discipline and exceptional communication skills.

Core Qualifications (Must-Haves)

• 7+ years of experience in a technical product management, marketing technology or platform product role within a large-scale, complex enterprise environment.
• Hands-on experience with lifecycle marketing platforms (Braze, Eloqua, Marketo, SFMC).
• Proven ability to define product requirements, author BRDs/PRDs, and guide solutions from concept to adoption.

Preferred Qualifications (Nice-to-Haves)

• Braze Certified Technical Architect or Marketer certification.
• Familiarity with SFDC and Adobe Real-Time CDP.
• Experience with modern data warehouses and data visualization tools.
• Experience solutioning and building MarTech integrations

Essential Attributes for Success

• Systems Thinker: You are passionate about building scalable, elegant systems that empower others. You think in terms of frameworks, reusability, and long-term platform health.
• Exceptional Communicator: You can command a room of both technical and non-technical stakeholders, articulating complex concepts with clarity, confidence, and influence.
• Problem Solver & Innovator: You possess a high degree of intellectual curiosity and are driven to solve exhilarating challenges, with a bias for action in the face of ambiguity.
• Autonomous Operator: You are comfortable working with a high degree of autonomy, taking ownership of initiatives from conception to completion, and influencing outcomes across a matrixed organization.

You will be joining a world-class team of technologists and marketers at Intuit who are at the forefront of innovation. We believe in empowering our people with autonomy and accountability, fostering a culture of collaboration, and setting high standards for ourselves and our work. If you are driven to solve exhilarating challenges and have a bias toward action, we can't wait to meet you.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: