Principal Designer, Website & Digital Experience

Description:

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

What You’ll Do

We are seeking a Principal Designer to lead and elevate our global web and digital experiences. Based in Palo Alto, this role will define and evolve our brand’s digital expression as we move further upmarket into the enterprise. You will set the creative direction for our premium, high-impact digital presence while managing and mentoring a high-performing design team in India.

This is a highly visible, hands-on leadership role that blends strategic thinking, brand stewardship, and exceptional craft. You will own the end-to-end design vision for our website and prospect-facing digital properties, partnering closely with executives and cross-functional leaders to ensure our brand is consistently expressed through world-class, high-performing digital experiences.

Responsibilities

• Own and evolve the creative and brand vision for our global website and prospect-facing digital experiences, setting a premium, enterprise-grade design standard.
• Define how our brand shows up digitally, translating positioning, messaging, and strategy into cohesive, world-class experiences.
• Lead the end-to-end UX and visual design across desktop, mobile web, and app, ensuring consistency, quality, and performance.
• Translate business goals, brand strategy, and user needs into elegant, intuitive, and conversion-focused experiences.
• Apply CRO insights, user research, and experimentation learnings at scale to continuously improve performance.
• Partner with product, marketing, growth, engineering, and executive stakeholders to align design, brand, and business outcomes.
• Lead, mentor, and grow a design team based in India, raising the bar for craft, ownership, and execution.
• Establish and maintain design systems, standards, and guidelines across all digital properties.

Requirements:

• Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).
• 7+ years of experience in web, digital, or brand design, including experience in a senior or principal-level role.
• A portfolio demonstrating exceptional visual craft, modern web experiences, and strong brand-led design.
• Deep expertise in Figma and modern design/prototyping tools.
• Strong understanding of UX, interaction design, typography, layout, and motion.
• Working knowledge of HTML, CSS, and JavaScript.
• Proven experience mentoring and leading designers.
• Strong communication skills and the ability to influence at all levels of the organization.

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!