Principal, Marketing Analytics

10x Genomics is seeking a Principal, Marketing Analytics to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This senior individual contributor role blends deep technical expertise with strategic influence, serving as a thought leader in marketing analytics while remaining highly hands-on in execution.

You will own the design and delivery of full-funnel marketing insights, attribution models, and performance optimization strategies. Your work will directly shape marketing decisions, customer acquisition strategies, and investment priorities across channels. This role is part of the Business Insights & Analytics team in Commercial Organization.

What you will be doing:

• Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes.
• Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure.
• Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend.
• Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels.
• Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities.
• Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates.
• Design and analyze A/B tests to improve campaign performance and user experience.
• Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights.
• Improve data accuracy, reporting processes, and analytics workflows across the marketing organization.
• Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns.
• Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
• 6+ years of experience in marketing analytics, data science, or a related field, with a proven track record of driving measurable impact.
• Expert-level proficiency in SQL and either Python or R for data manipulation and statistical analysis.
• Strong understanding of statistical modeling, marketing attribution, and predictive analytics.
• Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).
• Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders.
• Excellent communication, collaboration, and project management skills.

Preferred Qualifications:

• Advanced degree preferred
• Experience in a fast-paced, high-growth environment, ideally within a healthcare/life sciences multinational or tech-driven organization.

This is a high-impact role that will directly influence marketing strategy and business growth through data-driven insights.