Principal Product Marketing Manager, Core Platform

About DoorLoop

DoorLoop is property management software built for operators who take growth seriously. With offices in Miami, New York City, and Tel Aviv, we help property managers move faster, scale smarter, and operate with confidence.

We are entering our next phase of growth: moving upmarket and strengthening our New Logo ARR growth engine. This requires a Principal Product Marketing Manager who can connect market insight to product strategy and revenue outcomes.

The Mission

We are hiring a Principal Product Marketing Manager, Core Platform to own the New Logo ARR growth engine for the core platform.

This role is not feature-focused. It is revenue-focused.

You will define and continuously refine:

• The Ideal Customer Profile (ICP)
• The monetization strategy for the core platform
• The roadmap narrative required to win that ICP
• The positioning that enables Sales to close larger, more complex deals

You will be the strategic connective tissue between Market Product Pricing Sales.

This role requires strong strategic influence across U.S. and Israel-based teams and direct partnership with Product, Engineering, Sales, and Demand Gen.

What You Will Own

1. New Logo ARR Growth Engine (Primary Accountability)

• Define and refine the ICP by segment (door count, operational complexity, buyer sophistication).
• Align positioning and roadmap story to attract and convert the target ICP.
• Influence roadmap prioritization based on monetization potential and competitive landscape.
• Drive clear differentiation for mid-market and upmarket segments.

Success in this role is measured by:

• Improved new logo conversion in target segments
• Larger average contract value
• Shorter sales cycles in defined ICP segments
• Improved win rates against named competitors

2. ICP & Market Intelligence Leadership

• Lead ongoing market analysis, segmentation refinement, and buyer research.
• Own win/loss analysis and convert insights into actionable strategy.
• Develop deep understanding of economic buyers, technical buyers, and end users.
• Teach the ICP internally so Sales, Product, and Marketing operate from a shared understanding.

This role requires the ability to translate customer nuance into product and GTM clarity.

3. Roadmap Influence & Monetization Strategy

• Partner with Product to shape roadmap sequencing based on revenue opportunity.
• Articulate the “why” behind roadmap investments through a monetization lens.
• Ensure roadmap themes ladder to clear, market-facing value narratives.
• Guide packaging and entitlement decisions to align with buyer expectations.

This is not roadmap reporting. This is roadmap influence.

4. Pricing & Packaging Strategy

• Apply good-better-best packaging logic.
• Understand gating mechanics (hard vs soft gates).
• Align feature bundling to segment willingness to pay.
• Partner cross-functionally on packaging evolution as DoorLoop moves upmarket.

5. Platform-Level GTM Leadership

• Own positioning and messaging architecture across segments.
• Lead major platform launches.
• Drive mid-market and upmarket sales enablement.
• Raise the bar on product marketing excellence across teams.

Requirements:

• 8–12+ years of Product Marketing experience in B2B SaaS.
• Demonstrated ownership of revenue growth outcomes, not just launches.
• Experience defining or refining an ICP.
• Experience influencing product roadmap decisions.
• Experience with pricing and packaging strategy.
• Strong understanding of good-better-best models and monetization frameworks.
• Proven ability to synthesize market research into executive-level recommendations.
• Experience supporting mid-market or upmarket sales motions.
• Exceptional written and verbal communication skills.

Bonus:

• Experience in vertical SaaS.
• Experience leading customer research programs.
• Experience moving a company upmarket.

Benefits:

• Unlimited paid time off: take unlimited personal, sick, and vacation days.
• 401(k): plan for retirement with 4% matching and instant vesting.
• Medical, dental, and vision insurance: we offer full medical coverage for employees through United Healthcare and full dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
• Life insurance: $100,000 policy fully covered by DoorLoop.
• Disability insurance: short- and long-term disability insurance fully covered by DoorLoop.
• Paid parental leave: paid maternity and paternity leave for birth and adoption.
• Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success.

Compensation Range:

The salary range for this position is $175,000-$200,000 annually. Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors.

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