Social Media Manager

<Overview>
Ignite your passion for digital storytelling and brand engagement as a Social Media Manager! In this dynamic role, you will craft compelling content, develop innovative social media strategies, and elevate brand presence across multiple platforms. Your energetic approach will inspire audiences, foster meaningful relationships, and drive measurable growth. Join us to shape vibrant online communities and make a lasting impact through creative digital marketing initiatives!

<Responsibilities>

• Develop and execute comprehensive social media marketing strategies to enhance brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity; leverage this data to refine campaigns.
• Manage social media accounts with tools like Hootsuite and Buffer to schedule posts, analyze performance metrics via Google Analytics and Web analytics tools, and optimize content delivery.
• Implement Facebook Advertising campaigns to target specific audiences, increase reach, and boost conversions aligned with marketing goals.
• Engage actively with followers by responding to comments, messages, and reviews to foster strong relationships and enhance brand loyalty.
• Collaborate with public relations teams to ensure consistent branding messages across all channels and coordinate outreach efforts for maximum impact.

<Requirements>

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Deep understanding of social media marketing strategies including content creation, branding, SEO (Search Engine Optimization), keyword research, and digital marketing best practices.
• Familiarity with social listening tools and web analytics platforms to track performance metrics and derive actionable insights.
• Ability to craft compelling narratives that resonate with diverse audiences while maintaining brand voice consistency.
• Strong relationship management skills with the ability to collaborate effectively across teams including marketing, PR, creative design, and e-commerce departments.
• Excellent proofreading skills ensuring all content is polished, accurate, and aligned with brand standards. Join us in shaping vibrant online communities through energetic storytelling! This paid position offers an exciting opportunity to develop your skills in social media management while making a tangible impact on our brand’s digital presence. Bring your creativity, strategic mindset, and passion for digital marketing to our innovative team!

Job Type: Full-time

Pay: $50,530.66 - $60,854.13 per year

Benefits:

• 401(k)
• Employee assistance program
• Flexible schedule
• Health insurance
• Relocation assistance

Work Location: In person