Job Overview
Sowears is looking for a creative and commercially aware Print Designer who can translate fashion trends into wearable, saleable prints. The role requires strong research skills, technical expertise, and the ability to create production-ready designs that align with Sowears’ brand identity and fast retail cycles.
Key Responsibilities
- Develop innovative, trend-driven print designs aligned with Sowears’ brand aesthetics and target customer preferences.
- Conduct in-depth market research (local & international) to identify relevant motifs, themes, and seasonal trends.
- Create seamless, repeatable, and commercially viable print patterns for retail production.
- Ensure all designs are balanced, wearable, and suitable for mass-market appeal, not just conceptual.
- Adapt prints across multiple categories (e.g., eastern wear, western wear, casual wear) and different fabric types.
- Work closely with the merchandising and production teams to ensure design feasibility, costing, and timelines are met.
- Utilize Pantone color systems to develop accurate and production-friendly color palettes.
- Prepare high-quality, production-ready artwork with precise technical details (repeat size, color separation, etc.).
- Review strike-offs, samples, and bulk production to ensure print accuracy and consistency.
- Modify and optimize designs based on sales feedback and performance of previous collections.
- Maintain a strong understanding of customer buying behavior in retail stores.
Required Skills & Qualifications
- Bachelor’s degree in Textile Design, Fashion Design, or a related field.
- 2–5 years of experience in print design for retail/apparel brands.
- Strong portfolio demonstrating commercial prints, repeats, and color work.
- Expertise in Adobe Photoshop and Adobe Illustrator.
- Strong understanding of Pantone color systems and textile printing processes.
- Ability to create production-ready, technically accurate designs.
- Knowledge of digital and screen printing techniques.
- Strong attention to detail with a balance of creativity and commercial sense.
Work Location: In person