Product Analyst

Position Summary
We are looking for a Product Analyst to support the enhancement of ACE’s digital money transfer products by working closely with cross-functional teams, conducting user journey audits, and analysing user behaviour to identify improvement opportunities. The role involves testing new app and website releases, documenting product requirements, maintaining detailed product specifications, and assisting with incident logging and escalation. The Product Analyst will collaborate with internal teams to address user challenges, perform structured product research, benchmark industry standards, and provide insight-driven recommendations that contribute to optimisation, innovation, and roadmap planning. This position requires strong analytical thinking, clear communication, and a customer-focused product mindset to help deliver seamless and reliable digital experiences.

Key Responsibilities

Cross-Functional Product Support

• Support cross-functional teams in Product, Design, and Development to enhance money transfer experiences and services.
• Collaborate with UI/UX designers to improve user experience across ACE's app and website.
• Participate in sprint planning and assist in coordinating tasks with technical teams.

User Journey Audits and Testing

• Perform monthly audits of the app and website by executing key use cases to ensure end-to-end reliability.
• Test new app versions and assigned tasks prior to release to validate performance, stability, and alignment with requirements.
• Provide clear testing notes, documented issues, and recommendations to the Product Specialist or Lead and IT teams.

Data and Behaviour Analysis

• Analyse user interactions, customer data, and journey behaviour to identify usability issues or performance bottlenecks and support optimisation initiatives.
• Review funnels to identify drop-offs, friction points, and areas for improvement.
• Create user cohorts and segmented funnels to understand behavioural patterns.
• Interpret user behaviour data and contribute insights that support optimising onboarding, transfers, payments, and other key journeys.

Documentation and Reporting

• Assist in preparing scope documents, Product Requirement Documents (PRDs), Business Requirement Documents (BRDs), and other supporting documentation under the guidance of the Product Lead or Product Specialist.
• Prepare, update, and maintain detailed use cases for all major product flows.
• Support in maintaining product specification documents and the consolidated Product Book by updating flows, requirements, and changes as directed.
• Document research findings or behavioural insights to support product decision-making.

Incident Logging and Escalation

• Attend to user escalations raised by CX or other frontline teams by performing an initial review and documenting issues.
• Log and escalate product-related incidents promptly to the Product Specialist or Product Lead.
• Coordinate with IT and QA teams as needed and support the resolution process by providing clear context, replication steps, and validation.

Collaboration and Coordination

• Collaborate with Compliance, CX, Marketing, and other internal teams to gather feedback, understand user challenges, and support product initiatives.
• Ensure accurate and structured communication of findings, testing outcomes, and analysis insights to Product Specialists and the Product Lead.

Product Research, Insights, and Innovation

• Conduct research on customer behaviour, market trends, and competitor offerings to support product improvement and strategic planning.
• Perform exploratory data reviews to identify patterns, user needs, and friction points that inform product enhancements.
• Benchmark ACE’s mobile app and website against leading fintech and remittance platforms to identify innovation and UX improvement opportunities.
• Generate insight-driven recommendations for enhancements, new features, and optimisation experiments.
• Validate hypotheses through user feedback, usability testing, A/B tests, and funnel behaviour analysis.
• Summarise key research findings and innovation opportunities for the Product Lead or Specialist to support roadmap decisions.

Skills and Competencies

• Analytical thinking: Ability to interpret data and user behaviour to support product decisions.
• Communication: Comfort presenting ideas and findings to technical and non-technical colleagues.
• Team Collaboration: Works wellin a team environment and enjoys cross functional collaborations.
• Problem Solving: Keen to investigate problems and suggest practical solutions.
• Product Mindset: Enthusiastic about improving customer experience through digital products.
• Basic UI/UX Understanding: A general awareness of good design and user friendly digital journeys.
• Proficiency with Postman for API testing and validation.
• Ability to write and execute SQL queries for data extraction and analysis.

Basic Qualifications

• Bachelor’s degree in Business, Computer Science, Design, or a related field.
• 02 years of experience in a product, business analysis, or tech-related role.
• Additional benefit for candidates with an interest or exposure to fintech, remittance, or digital payment systems.

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Application Question(s):

• Is it possible for you to commute daily to Gulberg-3 Lahore, or to relocate to Lahore city for this job?

• The shift timing connected with the role is 01:00 PM PST to 10:00 PM PST. Is it feasible for you to work in these timings?
• What is your current salary package?
• What is your expected salary?

Education:

• Bachelor's (Required)

Experience:

• product, business analysis, or tech-related role: 2 years (Required)

Language:

• English Proficiently (Required)

Work Location: In person