Product Content Writer & Digital Marketing Executive

Product Content Writer & Digital Marketing Executive
Location: Hyderabad - On-site.
Job Type: Full-Time.

About the Role:
We are looking for a dynamic Product Content Writer & Digital Marketing Executive who can craft compelling product content and execute high-performing digital marketing campaigns. The ideal candidate understands how to turn product features into benefits that attract, educate, and convert customers.
This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.

Key Responsibilities:
Product Content Writing:

• Write clear, engaging, and SEO-optimized product descriptions, titles, and feature lists.
• Create content for product pages, landing pages, catalog, banners, and packaging (if needed).
• Research competitor products and industry trends to craft persuasive messaging.
• Collaborate with product, design, and development teams to ensure accurate and compelling product representation.
• Create scripts or content for product explainer videos, demos, or customer testimonials.

Digital Marketing Execution:

• Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms.
• Develop and manage email marketing campaigns focused on promotions, launches, and re-engagement.
• Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly.
• Drive organic traffic using SEO strategies, content marketing, and backlink building.
• Manage and grow product-focused social media content and engagement.
• Utilize analytics tools to report on campaign performance and product content engagement.
• 3-8 years of proven experience in product content writing and digital marketing.
• Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels.
• Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, and WordPress or Shopify.
• Excellent written and verbal communication skills with a strong product storytelling ability.
• Attention to detail, creativity, and analytical mindset.

Preferred Qualifications:

• Experience writing for tech products, SaaS, e-commerce, or D2C brands.
• Basic knowledge of HTML, CMS platforms (e.g., Shopify, Magento), and product feed management.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Graphic design skills (Canva, Figma, or Adobe Suite) are a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• Are you an Immediate Joiner?

Experience:

• total: 3 years (Required)

Location:

• Hyderabad, Telangana (Required)

Work Location: In person