Product Data Analyst

Founded in 2019, Sipay is an innovative financial technology company that designs products and services tailored to the financial needs of both businesses and individuals. Türkiye's most valuable fintech company Sipay enables companies to monitor and manage their entire financial outlook from a single platform, providing impartial access to a wide range of financial options. This allows businesses facing the challenge of managing today while preparing for tomorrow to make the most informed decisions.

Offering a comprehensive range of modern, fast, easy, secure, and innovative payment solutions, Sipay leads the industry with its customer-centric approach.

Rapidly advancing toward becoming a global fintech leader, Sipay was recognized in 2023 and 2024 as Türkiye’s fastest-growing electronic money and payment institution in the Deloitte Technology Fast 50 ranking. In 2023, the company also ranked 187th on the Deloitte Technology Fast 500 EMEA list. In 2024, Sipay climbed 68 spots compared to the previous year, reaching 119th place on the same list. Additionally, Sipay has earned certification in the Great Place to Work program, which highlights top employers each year.

We are looking for a Product Data Analyst for our growing Product team!

The Product Data Analyst provides data-driven insights to support decision-making across all product lines (Hold, Transfer, Spend, App Core, Under 18). This role works in parallel with the Business Product Owner and the Technical Product Owner, contributing to product strategy, delivery, and optimization through analytics.

Qualifications:

• Bachelor’s degree in related field,
• 2+ years of experience in data analytics, product analytics, or business analytics,
• Strong analytical skills with the ability to translate data into actionable insights,
• Bridges the gap between business and data, delivering clear, story-driven insights to product teams,
• Results-oriented, with the ability to quantify product impact,
• Proactive in identifying problems and proposing data-backed solutions,
• Organized and disciplined in managing reporting workflows,
• Excellent communication skills, able to collaborate effectively with technical (data engineers, backend) and business teams (PMs, POs),
• Knowledge of statistical testing and experimental design (A/B testing, cohort analysis),
• Experience working with fintech or payments data is a plus.

Required Tools & Skills:

• SQL, BigQuery, Snowflake or equivalent querying languages,
• Dashboard and visualization tools such as Tableau, Power BI, Metabase,
• Advanced Excel (pivot tables, macros, complex formulas),
• Python / R (preferred) for data analysis and statistical testing,
• Product analytics tools such as Segment, Mixpanel, Amplitude,
• AI-powered analysis and automation tools (ChatGPT, Copilot, Dataiku, etc.),
• User behavior tracking tools such as Google Analytics, Firebase.

Key Responsibilities:

• Designs and maintains KPI dashboards for all product lines,
• Prepares weekly and monthly reports on usage, retention, and revenue,
• Analyzes user behavior and transaction data to identify trends, opportunities, and issues,
• Measures feature-level adoption and conducts segment analysis across customer groups,
• Defines KPI thresholds and sets up early warning mechanisms (e.g., anomaly detection, alerts),
• Designs, runs, and analyzes A/B tests to validate product hypotheses,
• Provides data-driven decision support to PMs and POs, contributing to roadmap prioritization,
• Identifies data quality issues and collaborates with technical teams to resolve them,
• Ensures reporting standards comply with regulatory and compliance requirements.

Why Join Sipay?

🚀Be part of a rapidly growing fintech ecosystem

💻 Hybrid working model

🌍 Innovative, dynamic and collaborative work environment

📈 Career development and learning opportunities

🚗Travel allowance

🍽️Food allowance

🏥Individual health insurance

🎂Birthday leave

🎁Welcome kit

👋Buddy process

💻Training with Sipay Academy

🍹Fun breaks

💳Sipay Card

🏆Advantages of Sipay

🚴 ♀️MultiSport gym card for your health and well-being

🥦 Nutritionist service in the office

☕A barista in the office

If you are ready to make your mark, apply now and let’s build the future together! 🚀

As Sipay Elektronik Para ve Ödeme Hizmetleri Anonim Şirketi , which has the title of data controller, we show the utmost sensitivity for the processing and protection of the personal data of our employee candidates in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and its secondary regulations (together "KVK legislation"). With this Privacy Notice, we would like to inform you about the personal data processing activities carried out by our Company for you, our employee candidates.