Product Growth Manager

Product Growth Manager (Lifecycle & Retention)

Location: Gurgaon (on-site)

Company: Cosmofeed

Experience: 2-4 years (PLG / SaaS preferred)

🚀 About SuperProfile

SuperProfile, by Cosmofeed, is a creator-first SaaS platform helping creators and solopreneurs monetize their audience through digital products, 1:1 services, events, courses, paid communities, and DM automation — all from a single product.

This role sits at the core of our growth engine .

🎯 Role Overview

We’re looking for a Product Growth Manager (Lifecycle & Retention) who will own the entire user lifecycle at SuperProfile — from sign-up to activation, trial, paid conversion, retention, and win-back.

You will be directly accountable for improving conversion and retention by designing, running, and optimising data-driven lifecycle journeys across Email, WhatsApp, SMS, and Web Push — powered by real product usage signals.

This is not a campaign execution role .

This is a product + data + experimentation role .

🔑 What You’ll Own (End-to-End)

1. Lifecycle Strategy & Journeys

• Design and own end-to-end user journeys :
• Sign-up → Activation
• Activation → Trial
• Trial → Paid
• Month-1 → Month-2 retention
• Churn → Re-activation
• Identify drop-offs and friction points using product data
• Continuously evolve journeys as the product evolves

2. Owned Growth Channels

You will fully own:

• Email
• WhatsApp
• SMS
• Web Push

This includes:

• Trigger design
• Segmentation logic
• Frequency control
• Message sequencing
• Channel-mix decisions

3. Experimentation & Conversion Optimization

• Define and run A/B experiments on: Messaging, Timing, Triggers, Channel combinations
• Maintain a structured experimentation backlog
• Measure uplift, not vanity metrics
• Kill what doesn’t work. Double down on what does.

4. Product Data & Analytics

• Work directly with product and billing events (Mixpanel)
• Build funnels and cohort analyses to answer questions like:

Where are users dropping off?

Which behaviors predict conversion?

What signals indicate churn risk?

Use insights to ship better journeys , not just reports

5. Cross-Functional Ownership

• Partner closely with:

Product (to influence roadmap & nudges)

Design (for high-impact lifecycle UX)

Engineering (for triggers, events, infra)

• Translate insights into clear requirements and experiments

📊 Success Metrics (You Will Be Measured On)

• Activation rate
• Trial → Paid conversion
• Month-2 charge success
• Churn reduction
• Re-activation rate
• Experiment win-rate and lift %

🧠 Who This Role Is For

You’ll thrive here if you:

• Think in funnels, cohorts, and behaviors
• Obsess over conversion and retention
• Love running experiments and reading data
• Believe growth comes from better product usage , not louder messaging

✅ Must-Have Experience

• 2–4 years in Product Growth / PLG / Lifecycle / Retention
• Hands-on experience owning Email + WhatsApp/SMS + Push
• Strong understanding of SaaS funnels
• Experience working with event-based analytics (Mixpanel, Amplitude, etc.)
• Proven track record of improving conversion metrics
• Comfortable working cross-functionally with Product & Engineering
• Bonus points if you have a computer science background or deeply understand tech

🌟 Nice-to-Have (Big Plus)

• Experience in creator tools / SaaS / B2B2C
• Built lifecycle journeys for free trial products
• Experience with Stripe / subscription billing flows
• Familiarity with automation tools (Customer.io, WebEngage, etc.)

🚫 This Role Is Not For You If

• You primarily think in campaign calendars
• You measure success by open rates alone
• You’ve only worked on one-off blasts
• You need detailed instructions instead of ownership

💡 Why Join SuperProfile

• High ownership, high impact role
• Direct access to product decision-making
• Clear visibility into metrics you move
• Opportunity to build best-in-class PLG systems from scratch
• Work closely with a deeply product-driven leadership team

If this role aligns with your interests and experience, please share a one-page note outlining why you would be a good fit for the position, along with your updated CV, at vijai@cosmofeed.com .