Product Manager

About Finkraft.ai

Finkraft.ai is a leading enterprise SaaS platform transforming invoice reconciliation, tax compliance (GST), and real-time reporting for Fortune 500 travel and finance teams. As we scale globally, we’re building a high-leverage Product-Led Growth (PLG) engine, with usage, adoption, and insights driving every expansion conversation.

🚀 Role Overview

You’ll lead the PLG & product analytics strategy, owning data instrumentation, onboarding flows, usage nudges, adoption metrics, and trial-to-paid conversion. You’ll drive how our product is adopted, expanded, and evangelized inside complex B2B organizations. This is a hands-on, cross-functional role at the intersection of data, UX, sales, and enterprise customer success.

Your Core Responsibilities:

📊 Product Analytics & Event Strategy

• Design and maintain our B2B product analytics schema (Mixpanel, Amplitude, FullStory).
• Build and maintain core usage dashboards: user activation, drop-offs, feature adoption, NPS.
• Track usage by stakeholder role: end user, champion, decision maker.
• Surface usage signals for sales, CS, and product teams weekly.

🎯 PLG Experimentation & In-App Strategy

• Define and run onboarding journeys, contextual guides, and feature announcements via Pendo, Appcues, or Userpilot.
• A/B test nudges (banners, checklists, tooltips) to drive activation and usage across departments.
• Build engagement campaigns triggered by usage gaps or milestone completions.

📈 Revenue & Expansion Enablement

• Set up signals for SDRs: identify “warm” trials or engaged decision-makers.
• Track account health using adoption + NPS + feature usage → feed AMs with expansion opportunities.
• Partner with ProfitWell or something similar to tie usage to monetization metrics.

🧠 Voice of Product & Clients

• Work with CSMs to correlate usage with CSAT, churn risk, and referrals.
• Feed the product roadmap with high-impact feedback based on real user behavior.
• Ensure all feature launches are measured (adoption within 7 days, retention within 30).

What You Bring

Must-Have

✅ 2-4 years in a product analytics, growth, or PLG role at a B2B SaaS company.

✅ Strong command of Mixpanel, Amplitude, or similar tools.

✅ Experience designing B2B onboarding flows and in-app journeys for complex org users.

✅ Strong SQL or analytics skills; confident in slicing usage by roles, accounts, and segments.

✅ Experience working closely with Product, Sales, and Customer Success teams.

Nice-to-Have

🌟 Experience with tools like Pendo, FullStory, ProfitWell, and Userpilot.

🌟 Experience in tax/finance/ERP SaaS or enterprise procurement.

🌟 Familiarity with tracking champions, blockers, and adoption within complex buyer orgs.