Product Manager - Institutional

Job Purpose: Own product management and marketing strategy for the Institutional Waterproofing

Segment (decorative + specialized). Drive market insights, product innovation, and brand

visibility to establish category leadership.

Key Responsibilities

Market & Product Strategy

• Analyze market trends, consumer insights, and competition.
• Launch new products; optimize existing portfolio.
• Ensure stock availability and demand planning.
• Ensure regular product benchmarking and resolve any product issues.
• Portfolio management of the waterproofing rang
• Go-to-Market Execution
• Plan BTL activations, and schemes for the institutional segment.
• Develop demo tools and kits for institutional clients.
• Brand & Digital Marketing
• Drive social media visibility and performance marketing.
• Create pitch decks, testimonials, and marketing literature.
• Cross-functional Collaboration
• Partner with R&D, supply chain, sales, and external agencies for flawless execution