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Product Manager SME

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Job Title: Product Manager SME


About the Role:

To lead the design, development, and management of innovative and competitive SME product offerings that drive business growth, improve customer experience, and align with risk and regulatory requirements.


Job Responsibilities:

  • Develop and continuously refine a portfolio of SME banking products, including loans, working capital, trade, and cash solutions, with a focus on digital enablement and customer-centric design.
  • Conduct market research to identify customer needs, industry trends, and opportunities for digital innovation and competitive differentiation.
  • Lead end-to-end product development from concept to launch, incorporating digital journeys, automation, and ongoing enhancements.
  • Collaborate with Credit, Risk, Compliance, and Legal teams to ensure strong risk management and full regulatory alignment.
  • Ensure all products comply with applicable regulatory requirements and internal policies.
  • Design pricing strategies and financial models to support product viability, profitability, and scalable digital growth.
  • Work closely with IT and Digital teams to drive product digitalization, system integration, and process automation.
  • Partner with Distribution, Branches, and Relationship Managers to execute go-to-market strategies across physical and digital channels.
  • Provide training, tools, and digital platforms to enable sales teams for effective product positioning and delivery.
  • Monitor product performance, track KPIs (including digital adoption), and recommend improvements based on data insights.
  • Gather customer feedback and digital usage insights to enhance products, user experience, and processes.
  • Coordinate with Treasury, Operations, Technology, and Digital teams to ensure seamless, efficient, and digitally integrated product delivery.
  • Any other task assigned


Required Qualification & Experience:

  • Bachelor’s / Master’s in Business, Finance, Economics, or related field.
  • Professional certifications in banking, product management, or risk (preferred).
  • 5–7 years of experience in SME product development or commercial banking product roles


Essential Skills

  • Strong knowledge of SME banking products and services
  • Market and competitive analysis capability
  • Product pricing and financial modelling
  • Cross-department collaboration and stakeholder influence
  • Customer-centric product design mindset
  • Data-driven decision making and KPI monitoring
  • Excellent communication and presentation skills

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