Product Manager - TV

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Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

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What awaits you in this role?

We are looking for a passionate Product Manager – TV who will join our team at Product Sourcing Directorate in Beko Corporate.

• Define and own the global TV product strategy and roadmap, aligning with corporate vision, brand positioning, and long-term business objectives.
• Conduct comprehensive market and competitive analysis to identify global trends, white-space opportunities, and user needs across regions.
• Establish the global product vision and value proposition for different TV segments ensuring clarity and competitiveness.
• Lead cross-functional alignment through the global product management, integrating regional requirements while maintaining global efficiency.
• Own the end-to-end product lifecycle from concept to end-of-life for global TV models.
• Drive the New Product Integration (NPI) process: define PRDs, key features (display tech, smart OS, audio, connectivity), target costs, and UX goals.
• Act as the primary business interface between R&D, engineering, and commercial teams, ensuring development aligns with product vision, timing, and cost targets.
• Own the global P&L for the TV portfolio, including pricing strategy (MSRP), cost structure monitoring, and margin optimization.
• Develop robust business cases for new initiatives: volume forecasts, revenue projections, ROI, and risk analysis.
• Work closely with supply chain, procurement, and manufacturing to ensure cost, quality, and scalability targets are achieved.
• Partner with Global Marketing to define core messaging, positioning, and launch toolkits adaptable by regions.
• Analyze post-launch performance using sales data, market share, and channel feedback to drive tactical improvements.
• Champion the voice of the customer through market research, user testing, and consumer insights.
• Scout and evaluate emerging technologies for future roadmap integration.

The position is located in Çayırova, Istanbul.

How do we describe the perfect match?

• Bachelor’s degree in Engineering, Business, or a related field (MBA is a plus).
• Minimum 6-8 years of experience in product management, preferably in TV, consumer electronics, or display-related categories.
• Strong experience in global product strategy, roadmap planning, and lifecycle management.
• Proven track record of owning P&L, pricing strategy, and cost/margin management.
• Solid understanding of TV technologies (display panels, SoCs, smart TV platforms, audio, connectivity).
• Experience leading cross-functional global teams across R&D, marketing, supply chain, and sales.
• Strong analytical skills with experience in market analysis, business case development, and performance tracking.
• Ability to translate consumer insights into clear product requirements (PRDs).
• Excellent stakeholder management, communication, and presentation skills.
• Fluent in English; experience working in multicultural and global environments is a plus.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.

At Beko, where it feels like home, we invite you to explore…

• Professional Development: Access tailored opportunities through our global minds network.
• Global Community: Contribute to a community of like-minded individuals.
• Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
• Innovation Culture: Experience continual growth in our innovative environment.
• Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
• Flextra Benefits: Customize your benefits with our flexible program.
• Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

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