Product Marketing Expert

Role Overview

We are seeking a Product Marketing Expert with deep experience in customer lifecycle management and growth funnels. This role will focus on driving adoption, retention, conversion, upselling, and cross-selling across the entire customer journey from acquisition to expansion. You will work closely with Product, Growth, Sales, and Customer Success teams to maximize product value and revenue impact.

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Key Responsibilities:

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Customer Lifecycle & Funnel Ownership

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Own and optimize the end-to-end customer lifecycle, including acquisition, activation, adoption, retention, expansion, and renewal

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Design and execute product-led funnels for:

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User onboarding and product adoption

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Free trial / freemium to paid conversion

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Upsell and cross-sell opportunities

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Expansion, renewal, and churn reduction

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Continuously improve purchase funnels by identifying drop-offs and friction points

Adoption, Retention & Growth

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Drive feature adoption and usage through in-product messaging, campaigns, and enablement

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Partner with Product and UX teams to improve time-to-value (TTV) and onboarding experiences

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Build lifecycle marketing programs to improve retention, engagement, and LTV

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Develop targeted strategies for different customer segments and personas

Product Marketing & GTM

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Translate product capabilities into clear value propositions aligned to each lifecycle stage

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Support product launches with adoption-focused GTM strategies

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Create and maintain product marketing assets including onboarding content, nurture campaigns, product pages, case studies, and lifecycle messaging

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Enable Sales and Customer Success teams with playbooks, upsell/cross-sell messaging, and objection handling

Analytics & Optimization

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Define, track, and analyze key SaaS metrics such as activation rate, conversion rate, retention, churn, expansion revenue, and LTV

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Use data, experimentation, and customer insights to iterate on funnels and campaigns

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Collaborate with Growth and RevOps teams to improve funnel performance and attribution

Required Experience & Skills

Must-Have

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4+ years of Product Marketing experience in a SaaS environment

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Strong hands-on experience with customer lifecycle marketing and funnel optimization

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Proven track record of improving adoption, retention, conversion, upsell, and cross-sell metrics

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Deep understanding of SaaS metrics and growth levers (activation, churn, ARPU, LTV, CAC)

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Ability to align product messaging with different stages of the customer journey

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Experience working cross-functionally with Product, Growth, Sales, CS, and Data teams

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Strong analytical mindset with data-driven decision-making skills

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Excellent communication, storytelling, and stakeholder management abilities

What We’re NOT Looking For

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Pure performance marketers focused only on running ads.

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Candidates who are limited to basic Google Ads / Meta Ads execution.

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Marketers without experience in analytics, funnels, or revenue ownership.

Why Join us?

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Work on frontier technologies shaping the future of AI and Quantum.

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Own growth systems end-to-end, not just channels.

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Collaborate with world-class technologists and researchers.

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High autonomy, high impact, and real ownership of outcomes.

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year

Work Location: In person

Speak with the employer
+91 9008078505