Product Marketing Manager

• Strong understanding of marketing principles and tactics, as well as experience working with cross-functional teams
• Strong ability to understand enterprise grade technology products
• Excellent communication skills, both written and verbal
• Must be able to effectively communicate technology product concepts to a variety of audiences, creatively
• Good problem solving and analytical skills
• Teamwork skills
• Knowledge of Google Analytics, Mailchimp, MS Office, and other similar content creation, marketing & analytics platforms

Role & Responsibilities:

• Develop clear, compelling positioning statements for each product line
• Create customer-centric messaging frameworks that differentiate Knovos from competitors
• Define key differentiators and value propositions aligned with target buyer personas
• Ensure consistent messaging across all marketing channels (website, sales collateral, demos) Competitive Intelligence & Analysis
• Conduct regular competitive analysis (Relativity, Servicenow, Disco, Clio, HighQ, Ansarada, Legora, etc.)
• Identify market gaps and positioning opportunities
• Track competitor messaging, pricing, features, and GTM strategies
• Present quarterly competitive landscape reports to leadership Sales Enablement & Collateral
• Create sales playbooks, battle cards, and objection handling guides
• Develop product demo scripts and presentation decks
• Build case studies and ROI calculators
• Provide sales training on product positioning and messaging
• Create marketing campaigns, collaterals, web content, and sales tools for quick prospect acquisition and education Go-To-Market (GTM) Strategy
• Support new product launches and feature releases & touchpoint updates.
• Develop launch plans and marketing collateral
• Coordinate with Customer, product, sales, and marketing teams on launch timing Customer Research & Feedback
• Gather market feedback on positioning and messaging
• Identify customer pain points and feature adoption barriers
• Translate insights into product recommendations Collaboration & Coordination
• Work closely with customer, product, sales, and marketing teams
• Participate in sales & demo calls to understand market feedback
• Support content writers with product context and technical details