Product Marketing Manager

About Overwatch Imaging

Overwatch Imaging is an imagery intelligence technology company working to bring sensor autonomy to time-critical airborne search, detection, tracking and monitoring missions. Our Automated Sensor Operator (ASO) software, native to our own line of purpose-built Smart Sensors and as an upgrade for airborne video gimbal platforms, brings Superhuman Vision and Workload Reduction to users of real-time imagery intelligence systems. We fundamentally believe that modern edge processing and AI-enabled autonomy can perform an important set of time-critical imagery intelligence missions better, faster and more safely than humans can alone.

Founded in 2016 in Hood River, Oregon, we support private sector companies as well as federal, state and local agencies around the world with missions ranging from wildfire mapping and disaster response to law enforcement, border security, maritime domain awareness and tactical intelligence.

About the Role

Overwatch Imaging is seeking a Product Marketing Manager to advance product-market fit for our Automated Sensor Operator (ASO) software and Smart Sensors airborne imaging systems. This role plays a critical part in translating emerging complex technical capabilities into clear, mission-relevant messaging that drives sales, business development, marketing and customer adoption efforts across defense, public safety, and commercial ISR markets.

Operating at the intersection of Product, Engineering, Sales, and Marketing, the Product Marketing Manager develops technically accurate product descriptions, generates product use case and demonstration scenarios, and creates high-quality sales and marketing assets. This role strengthens our ability to communicate how Overwatch Imaging solutions perform in real-world operational environments while equipping Sales, Business Development and Marketing teammates with credible, technically-grounded content.

The ideal candidate brings direct experience as an EO/IR system operator with exposure to airborne ISR missions and real-world sensor operations. You will operate end-to-end as both a technical system expert and a strategic contributor to sales and marketing initiatives.

This role will play a central role in launching a new product and new market simultaneously. You will shape solution narratives, answer technical and use case questions, and develop the materials and examples needed to advance opportunities and showcase our tech. You will balance deep product usage with strong commercial awareness, ensuring that demonstrations, messaging, and technical content directly support deal progression and customer adoption.

Key Responsibilities

Product Marketing & Positioning

• Translate complex technical features, system behaviors, and workflows into clear, mission-relevant value propositions grounded in real-world ISR operations.
• Collaborate with the Marketing Manager and cross-functional teammates to define and execute go-to-market and feature launch strategies aligned with company growth objectives and customer mission needs.
• Create and maintain technically accurate sales and marketing materials, including presentations, one-pagers, datasheets, videos, demo scripts, and solution briefs.
• Create and maintain messaging frameworks and use-case libraries based on product updates, competitive landscape, and direct customer feedback.

Sales Enablement Support

• Work closely with sales and marketing teammates to support customer discovery and qualification, technical discussions, and opportunity advancement.
• Ensure demos, messaging, and sales assets directly support deal progression and customer adoption.
• Transform technical and operational insights into compelling content for sales decks, one-pagers, trade shows, and customer engagements.
• Support on-site execution at industry events, tradeshows, conferences, and customer demonstrations as needed.
• Help maintain a curated library of demo assets, mission datasets, imagery, and video clips for ongoing marketing, sales, and BD use.

Cross-Functional Collaboration

• Serve as a key collaborator with Product and Engineering teams to ensure external messaging accurately reflects real-world system capabilities, limitations, and roadmap direction, and the product serves our target customers.
• Collaborate with Product, Engineering, and Test teams before, during, and after flight operations to ensure marketing and sales needs are clearly communicated and captured.
• Provide structured feedback from customer engagements and ISR use cases to inform product development and roadmap prioritization.
• Work with the Marketing team to identify and extract high-impact marketing content from demos, test events, and operational data collection opportunities.

Qualifications

Required

• Direct experience as an EO/IR system operator, with exposure to airborne ISR missions and real-world sensor operations.
• Strong understanding of ISR mission workflows and how EO/IR systems are used operationally.
• Keen interest in modern defense-tech and defense market trends.
• Strong written and verbal communication skills, with the ability to translate technical detail into operational value.
• Proven ability to work cross-functionally with Product, Engineering, Sales, and Marketing teams.
• Willingness and ability to travel for demos, customer engagements, and industry events.

Preferred

• Prior military experience or similar preferred.
• Prior experience in product marketing, technical marketing, sales engineering, or customer-facing technical roles.
• Experience developing or supporting customer-facing technical content, sales materials, or product demonstrations.
• Experience delivering live or remote technical demonstrations to customers or partners.

What We Offer:

• Growth Opportunities: As a team member of a true startup, you will learn by doing and shape our future. The opportunities are limitless for those who want to grow their career.

• Impact Opportunity: We work on missions that matter to keep people safe and make the world better, and we do it without bureaucracy at the speed of a startup.

• Team Collaboration: Work in a fast-paced, collaborative environment with amazing teammates. The Overwatch Imaging leadership team believes in an open-door policy, meaning everyone has a voice and access to guidance, advice, feedback, and the ability to pitch crazy new products or ideas.

• Late Start Wednesday: A weekly block to have focus time away from meetings and calls. An opportunity to work from home, flex your schedule or self-directed time to focus on training and development.
  

• Time Off: Generous PTO to empower employees to make decisions about work life balance based on work and home needs.

• Holidays: Overwatch Imaging recognizes 10 company holidays.

• Ownership: Equity/Stock Options in our rapidly growing company.

• Health Benefits: Medical/Dental premiums 100% covered by Overwatch Imaging for employees and their families, plus available pre-tax health savings account.

• 401K: Employer matching contributions up to 4% of pay.

All applicants must be authorized to work on a permanent basis in the United States.

Overwatch Imaging is an equal opportunity workplace and makes employment decisions based on merit and business needs, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, Veteran status, or any other protected personal characteristic.

We encourage all qualified candidates to apply, even if they don't meet every requirement listed

in this job description. We value diversity of experience and perspectives and are always looking

for talented individuals to join our team.

Export Control Compliance Notice
This position may involve access to data, technology, or software that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and/or the Export Administration Regulations (EAR). As such, employment is contingent upon the applicant’s ability to obtain any necessary export authorization, as determined by an export compliance assessment conducted by the company.