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Product Marketing Manager 2
Why Join Us:
Overview:
Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.
Overview:
Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.
Responsibilities:
- Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
- Influences specialty business strategy and direction.
- Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.
- Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.
- Develop value proposition, claims, and messaging in alignment with brand guidelines.
- Ensures successful execution of global and regional product launches.
- Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
- Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
- Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
- Establishes objectives for campaigns and channels, including customer meetings and events.
- Provides measurable input to marketing and specialty processes, systems, and operational plans.
- Able to work independently to understand root causes for a variety of unique and difficult issues.
- Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.
- Foster and maintain a workplace culture respectful and supportive of individual differences.
- Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
- Must maintain company values, policies and standards.
- Must have effective oral and written communication skills
- Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.
- Bachelor’s degree required in marketing or business
- 7-10 years of relevant experience in strategic marketing
- Experience in developing effective marketing strategies and plans that drive business goals
- Global and domestic travel will be required
- Analytical and problem-solving skills with an operations mindset
- Experience working with sales and marketing teams
- Experience in brand management and product marketing
- Willingness and availability to travel on company business as required.
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