Product Marketing Manager (AI Solutions)

Overview:

As a Solution Marketing Manager at Axiom, you will be pivotal in driving our Tech+Talent 2026 vision forward. This remote role offers an exciting opportunity for a strategic thinker and marketer skilled in developing compelling value propositions for AI-powered solutions that resonate deeply with diverse target audiences. By collaborating with cross-functional teams, you will play a key role in executing our go-to-market strategies, enhancing our market presence, and boosting customer engagement.

For over 25 years, Axiom has been a trailblazer in the alternative legal services landscape, proudly serving more than 1,500 legal departments across the globe. We deliver a unique and innovative blend of world-class legal talent and advanced AI tools, offering solutions that range from fully integrated project teams to individual secondments—uniting top-tier legal talent with cutting-edge technology. Our expertise spans 12 practice areas, empowering clients from Fortune 100 companies to SMBs to tackle complex legal challenges.

Join us to be part of a culture that celebrates collaboration, innovation, and success. Become a member of a forward-thinking company that values creativity and strategic insight.

Key Responsibilities:

1. Marketing Strategy Development and Execution:

• Lead the development and execution of the Tech+Talent 2026 marketing strategy to achieve key business objectives.
• Utilize market research to identify trends, customer needs, and insights that shape and inform our marketing tactics.
• Design and implement innovative marketing campaigns tailored to targeted customer segments, ensuring alignment with strategic goals.

2. Solution Positioning and Messaging:

• Develop clear and compelling solution positioning and messaging that differentiates Axiom's offerings with a specific focus on Axiom's AI capabilities.
• Collaborate with strategy, technology, and commercial teams to convert capabilities into customer-centric benefits and articulate these in marketing collateral.
• Create engaging sales enablement materials, including solution briefs, presentations, and case studies to support sales efforts.

3. Marketing Execution:

• Drive the execution of our marketing plan for new solution launches, ensuring seamless integration across multiple digital channels.
• Coordinate with marketing communications to deploy campaigns that drive brand awareness and increase demand generation.
• Analyze marketing campaign performance and leverage data-driven insights to refine and optimize strategies continuously.

4. Cross-Functional Collaboration:

• Work closely with sales teams to capture customer insights and refine solution selling approaches.
• Engage with strategy teams to deliver market feedback that guides prioritization of initiatives.
• Collaborate with commercial teams to harness customer experiences in marketing narratives and success stories.

5. Project Management:

• Maintain detailed project plans, timelines, and documentation for marketing initiatives.
• Identify and mitigate potential risks to ensure successful program delivery.

Success metrics

• Achievement of monthly and quarterly Tech+Talent marketing goals.

• Increase in engagement with solution marketing content (website traffic, LinkedIn followers, email open and CTR, etc.).

• Timely and effective execution of marketing programs resulting in a high volume of client leads, wins, and referrals.

Qualifications:

• 5-7 years of experience in product marketing, solution marketing, or a similar role, ideally within the legal services, professional services, or technology sector.

• Strong understanding of B2B marketing dynamics and experience in implementing comprehensive marketing strategies.

• Demonstrated program and project management skills, with a track record of managing multiple campaigns and workstreams simultaneously.

• Exceptional communication and presentation skills, with the ability to convey complex ideas clearly.

• Proven success in developing and executing effective GTM strategies for tech-based solutions.

• Strategic mindset with robust analytical and problem-solving skills.

• Self-motivated and capable of working independently in a remote environment while managing multiple priorities.

• Strong messaging capabilities, ideally with experience in legal industry marketing.

• Proficient with CRM applications (such as Salesforce.com) and marketing automation systems (such as HubSpot).

• Ability to translate strategic objectives into effective, market-specific programs.

• Track record of driving results in a high-growth, innovative, and fast-paced environment.

• Legally eligible to work in the U.S.

• Bachelor's degree in marketing, business, communications, or a related field preferred

Characteristics:

• Proactive self-starter, intrinsically motivated

• Intelligent, with strong critical thinking skills

• Ability to think strategically, paired with high attention to detail in execution

• Positive, can-do attitude

• Ability to prioritize multiple projects simultaneously, naturally high RPM

• Strong interpersonal skills a must; values influencing & building relationships
• Collaborative team player, yet also comfortable working independently

Axiom's total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role is $80,000-$85,000 and you will be eligible to participate in our cash bonus plan which on target would be 20% of your base salary for a Manager role in the Marketing team. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations.

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include "Applicant Accommodation" in the subject line.

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