Senior Website Marketing Specialist

Job Summary

Maintain and optimize the public website and ensure it supports our brand, drives member engagement, and contributes to conversion goals. Support strategic initiatives and optimize digital performance demonstrating knowledge on digital marketing, user experience (UX), search engine optimization (SEO), web accessibility standards and web analytics.

Essential Responsibilities

• Manage daily updates and content publishing on the public website using Content Management System (CMS)
• Collaborate with internal stakeholders such as product owner, compliance, creative to ensure accurate and timely content
• Optimize website performance for SEO, accessibility, and user experience
• Monitor and analyze website traffic, engagement, and conversion metrics using tools like Google Analytics, Medallia, or similar
• Leverage Siteimprove to monitor and improve website accessibility, SEO, content quality, performance, and address website errors
• Support the creation and ongoing optimization of campaign landing pages to enhance user engagement
• Perform routine website audits to ensure content is fresh, informative, and free of broken links
• Ensure brand consistency and compliance with regulatory requirements across web content
• Partner with IT and external vendors on technical enhancements and issue resolution
• Stay current on digital trends, SEO and recommend new tools or strategies to improve the website’s effectiveness

Education

Minimum - 4 Years Bachelors Degree in Graphic Design or related

Years of Experience

Minimum - 3 Years of Website management, digital marketing or related

In Lieu of Education

7 years of Website management or digital marketing

Compensation & Benefits:

Typical hiring range:‏‏‎ ‎$69,600‏‏‎ ‎-‏‏‎ ‎$108,300 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.

Additional Compensation: Annual performance bonus

‎Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match.

Additional Benefits:

• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement

• Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.

Equal Opportunity Employer
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