Product Marketing Manager, Content

Are you ready for what’s next, now?

Role Overview:

About the Role:

Key Responsibilities:

• Craft benefit‑led messaging across formats: campaigns, social posts, blog articles, landing pages, case studies, pitch decks, video scripts, one‑pagers, and more.
• Refine and evolve Aptean’s tone and voice to engage diverse B2B audiences through consistent storytelling.
• Maintain a centralized, searchable repository of current assets with clear version control.
• Capture and synthesize customer anecdotes and market insights to inform GTM decisions, product prioritization, and value propositions.
• Partner with Account Management, Product, Creative, Central Marketing, and Growth/Field teams to maintain consistent messaging and uphold brand standards.
• Lead a streamlined content review process, engaging Legal and Corporate/Global Comms to meet compliance and regulatory requirements.
• Manage multiple high‑impact content initiatives simultaneously—meeting deadlines, ensuring quality, and adapting to shifting priorities.
• Own the content calendar, production roadmap, and delivery workflows; keep stakeholders aligned and informed.
• Establish and run a clear content intake process for PMMs and key stakeholders to enable timely creation.

About You:

• Excellent writer with the proven ability to create benefits and value driven messages.
• Adept at using generative AI tools and agents to accelerate meaningful content production.
• Strategic content professional who blends creativity with structure; storyteller with a product marketing mindset.
• Comfortable balancing brand integrity, compliance, and business goals.
• Curious, collaborative, and passionate about scaling best‑in‑class content for external audiences and internal teams.
• Strong cross‑functional collaboration skills with a track record of success in fast‑paced environments.
• Innovative thinker who embraces continuous improvement and experimentation.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Experience with AI, ERP or Supply Chain preferred.
• 5+ years in content management or product marketing content; experience in international/matrix organizations preferred.
• Exceptional writing, editing, and storytelling; adept at tailoring for diverse audiences.
• Demonstrated expertise in multi‑channel content development for product marketing and sales enablement.
• B2B (or B2B2C) industry experience.
• Strong organizational skills; experienced managing multiple projects concurrently.
• Proven success collaborating across functions in a global, deadline‑driven environment.
• Creative, strategic mindset with a passion for innovation in content marketing; comfortable using insights to guide decisions.

• Competitive compensation package
• Opportunity to shape the future of a high-impact AI-first platform
• Collaborative, innovative, and inclusive company culture
• Flexible working arrangements and professional growth opportunities