Product Marketing Manager, Google Earth

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

You will partner with several cross-functional teams across Geo to shape the product strategy, vision and positioning for Google Earth and Earth Engine. You will be responsible for partnering on audience & market research, creating narratives and positioning, and crafting and launching adoption, engagement and retention strategies.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
  
• Learn and become an expert on the geospatial audience (e.g. developers, technical decision makers, and practitioners), partnering closely with Comms, Product, UX Research, and Engineering to develop impactful messaging that resonates with our users.
• Carefully craft and build out product narratives and refine our channel strategies over time in support of launches and landings, including appropriate measurement tracking.
• Develop and/or manage the creation of a variety of content types and enablement materials – written, videos, presentations, etc. – as needed to support our product- and sales-led growth initiatives.