Product Marketing Manager - I New

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

About Razorpay

In 2014, what started as India’s first payment gateway built for startups is now one of India’s youngest FinTech unicorns with a $8 billion valuation and the single best destination for all things payments and business banking. Razorpay offers an integrated platform for all things payments and business banking, helping millions of small and large businesses simplify and accelerate every aspect of their financial journey.

Today, Razorpay is a 2500 fun bunch of spirited, analytical, and ambitious folks building first-of-its-kind technologies for the fintech ecosystem. We are a bunch of hungry mavericks here to empower 8 million businesses in their digital transformation and enhance the payment experience of over 500 million end consumers in the next twelve months.

And we are just getting started. Come and join this club of thinkers, innovators, dreamers, and challengers.

About The Payment Team

The Razorpay Payments team comprises some of the brightest minds in engineering, product management, product marketing, design and analytics. We are the core team behind Razorpay's payment suite which is the preferred choice for 8 million businesses in India. Together, we are leading the innovation in building the best in class, seamless and secure payment experience for customers and businesses alike. This team is working on solving some of the critical problem statements which impact the financial ecosystem of our country alongside regulators, institutions, and businesses. Building stable, scalable and compliant building blocks for growth of our partners, identifying needed states and solving existing challenges is all in a day’s work for us.

Razorpay offers you the chance to work on impactful & challenging problem statements, an environment with an amazing peer group, and an opportunity to be a part of the payment and digital economy revolution in India!

Job Summary

The PMM team at Razorpay is responsible for identifying new product innovation opportunities as well as maximizing the potential of our existing products. They are aligned with individual products and own them through the product journey. Responsible for the growth of the product, aligned to company goals, the PMM is expected to be the internal and external evangelist. They are responsible for launching the product as well identifying new avenues and opportunities.

Roles and Responsibilities

• Product Marketing Strategy: Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth.
• Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross-collaboration with sales, marketing, and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals
• Market Landscaping and Research: Talk to customers, conduct market research, work with our product analysts, and acquire insights that will deepen our understanding of target market segments and relevant audiences.
• Product Evangelist - Act as an evangelist for your product internally and externally. Create brand awareness for your product in line with the Razorpay payments and overall Razorpay brand.
• Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
• Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.
• Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, and industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel

Desired Skills and Experience

• At least 4+ years of relevant experience in Product Marketing or Product Strategy
• Exposure to Fintech and SAAS technology products in a strategy/marketing/product capacity is a plus
• Skills in navigating processes and experience in a major industry (such as FSI, Ecommerce, B2C Internet First companies, etc.) are preferred
• Ability to interact and understand executive management and C-Suite executives
• Ability to independently lead and deliver on projects right from conceptualization to execution
• You have excellent verbal and written communication skills
• You are curious about metrics, execution processes, macro trends
• You are ambitious and have a natural focus and bias toward outcomes