Product Marketing Manager, Loans & Digital Strategy (Mashreq Global Network Pakistan)

Job Purpose

Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing & budget for Personal Loans, Mortgages, Digital Strategic Partnerships, FX & Mashreq Millionaire; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results.

Key result Areas

1. Product Marketing

• Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget

• Build comprehensive 360-degree plans for all campaigns across offline & digital

• Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing

• Track the results of all campaigns and perform analysis / learnings for improvements

• Track competitor activities and develop suitable marketing responses

• Manage assigned budgets, vendor accruals & payments in line with Finance policies

• Economic Departments: ensure the required permits for marketing promotions are in place

Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines

2. Digital Marketing

• Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition.

• Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing

• Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs

• Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights

• Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels.

Knowledge, Skills and Experience

• Mandatory experience in Digital Marketing

• Strong expertise in banking products marketing with proven track record

• Deep understanding of business dynamics, profitability and growth drivers

• Entrepreneurial with strong drive to succeed, with commitment & result orientation

• Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail

• Ability to engage with senior stakeholders

• Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns

• Proven track record in conceptualizing, developing and executing digital marketing campaigns

• Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.