Product Marketing Manager – Oracle AI Data Platform

As a Product Marketing Manager on the Market Engineering team covering the AI Data Platform (AIDP), you will serve as the strategic link between product innovation and market impact. You’ll define how we position, message, and bring AI Data Platform to market—driving demand, accelerating adoption, and enabling sales. This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle’s story is clear, compelling, and consistent.

Ideal experience would include a strong base of product marketing experience including messaging and positioning of B2B tech products. Additionally, strong experience and understanding of AI, it’s use cases, and applications in a business context.

1. Messaging, Positioning & Persona Development

• Create clear, differentiated messaging AI Data Platform addressing business buyers, stakeholders, like the CDO and other CXOs, and technical influencer personas like AI Developers, Data Engineers.
• Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
• Develop and maintain buyer and influencer personas based on research, behavioral data, market trends, and sales insights.
Ensure consistent positioning across all touchpoints—including Oracle.com, field marketing, sales assets, and analyst reports.

2. Go-to-Market Strategy & Launch Execution

• Define launch strategy and asset BOM for every product release, including launch Tier designation (1, 2, or 3).
• Own GTM planning an execution for launches for AI Data Platform, aligning with cross-functional teams.
• Identify asset gaps and oversee timely creation of launch content such as webpages, datasheets, blogs, sales decks, and demo scripts.
Track GTM performance through KPIs including engagement, pipeline generation, and analyst impact.

3. Competitive Intelligence & Market Insights

• Monitor competitor capabilities, positioning, and messaging to proactively address objections and highlight Oracle’s differentiators.
Leverage analyst research to extract insights on market trends, competitor strengths/weaknesses, and Oracle’s perceived position, informing messaging, GTM plans, and content strategy.

4. Sales Enablement

• Collaborate with sales enablement teams across organizational pillars (e.g., Apps groups) to deliver aligned, high-impact content.
• Integrate AIDP messaging and positioning into Apps enablement efforts.
• Review and refine enablement materials to ensure alignment of Oracle AI Data Platform messaging with other pillars like Database, Analytics and AI.
• Own and maintain sales assets in Seismic, ensuring content remains current, accurate, and aligned with messaging.
Monitor Seismic analytics to identify high-performing content and apply insights to future asset development.

5. Content Strategy & Market Amplification

• Drive creation of content that fuels demand generation (blogs, videos, customer stories, eBooks, infographics, social assets, etc.).
• Manage the Oracle.com experience for AI Data Platform, including Tech pillar pages and contributions to Apps pages.
• Partner with Paid Media and SEO/GEO/AEO teams to optimize visibility and search performance.
• Contribute to social media calendars to support launches, campaigns, and product narratives.
Support executive keynotes, AI World/AI World Tour sessions, and major event storytelling through compelling content and visuals.

6. Customer Advocacy

• Lead and contribute to customer nominations, story building and reference programs in partnership with customer advocacy teams.
Support executive keynotes, AI World/AI World Tour sessions, and major events with polished narratives and content.

7. Metrics, Feedback & Iteration

• Measure marketing effectiveness using tools such as Eloqua, Adobe Analytics, Sprinklr, YouTube Analytics, Seismic, and field feedback.
Maintain a tight feedback loop with Product Management and regional field teams to ensure content remains relevant and impactful.

8. Social Strategy & Channel Ownership

• Help manage social channels (LinkedIn, X/Twitter, YouTube) with regular, strategic publishing aligned to product priorities.
• Execute the social media calendar, integrating launches, thought leadership, customer stories, and industry trends.
• Create or curate social assets (copy, graphics, short videos) with content and design teams.
• Monitor channel performance through Sprinklr and refine content/timing based on analytics.
• Coordinate with Paid Social teams to amplify high-value posts or campaigns.
• Maintain consistent brand voice and serve as a point of contact for cross-functional social initiatives.