PRODUCT MARKETING MANAGER, SUBSCRIPTIONS

Location: Fully Remote (PST working hours)
Type: W2 Contract
Duration: 10 months (potential to extend)
Compensation Range: $40-44/HR

Cella is seeking a Product Marketing Manager to lead the strategy, growth, and commercialization of our client's subscription business within the gaming space. This role will drive subscriber acquisition, engagement, retention, and business growth through strategic marketing, go-to-market leadership, and cross-functional partnership. This role will help shape product strategy, launch new offerings, and develop innovative promotions and growth tactics. They will also act as the franchise SME for subscriptions, ensuring subscription products are integrated into key campaigns, game updates, and player experiences.

Responsibilities:
Subscription Strategy & Business Growth

• Help define and execute growth strategies for the game's subscription portfolio.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.

Product Marketing Leadership

• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.

Go-to-Market & Launch Excellence

• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.

Franchise Integration & Subscription Advocacy

• Act as the subject matter expert for subscriptions across Minecraft marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the game's ecosystem.

Cross-Channel Growth & Execution

• Work closely with Affiliate Marketing, Product Lifecycle Marketing (PLM), Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Qualifications:

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.

Preferred Qualifications

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge / passion of gaming, online communities, and player engagement.

Job ID: JN -072026-141469
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.