Product Marketing Specialist

Minimum 6- 8 years of experience in marketing, with proven experience managing a product line or vertical independently.

Key Responsibilities:

• Own the marketing strategy and execution for a dedicated product line, driving campaigns from concept to result.
• Plan and execute integrated marketing campaigns, including email marketing, paid ads, LinkedIn outreach, content, and offline collaterals.
• Create and manage brochures, flyers, product datasheets, and presentations (basic design proficiency required).
• Lead digital campaigns using Google Ads, LinkedIn Ads, and other platforms, including audience targeting and performance optimization.
• Develop product positioning, messaging, and go-to-market strategies in alignment with product and sales teams.
• He/she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads
• Track KPIs, analyze data, and prepare performance reports with insights for continuous improvement.
• Stay on top of industry trends, competitors, and customer needs to shape relevant marketing strategies.
• Work closely with cross-functional teams to ensure brand consistency and maximize impact.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person