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Product Marketing Specialist

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  • Lead end-to-end marketing campaign planning and execution for Sumerge's Digital Experience and Modernization offerings
  • Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems
  • Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories
  • Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation
  • Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities
  • Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions
  • Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks)
  • Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes
  • Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics
  • Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets
  • Ensure brand consistency and storytelling quality across all internal and external touchpoints
  • Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging


Requirements

  • Bachelor's degree in Marketing, Business, or Communications
  • 3-5 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments
  • Proven experience in campaign planning, execution, and performance analysis
  • Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager)
  • Strong analytical skills with the ability to interpret campaign data and optimize accordingly
  • Excellent written and verbal communication skills in English (Arabic is a plus)
  • Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns

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