Product Marketing Specialist

Barikat is looking for a Product Marketing Specialist to join our Marketing Department , based in Ankara or İstanbul .

QUALIFICATIONS

• Minimum 3 years of experience in product marketing or partner/vendor marketing (B2B technology/cybersecurity experience is a plus).
• Experience in MDF planning and ROI measurement.
• Proven ability in content development, campaign management, and digital distribution.
• Strong project management, communication, and cross-functional collaboration skills.
• KPI-driven mindset with experience in pipeline contribution, ROAS, and time-to-market metrics.
• Strong written and verbal communication skills in Turkish and English .

JOB DESCRIPTION

• Develop annual/quarterly GTM plans with vendors and manage MDF budgets .
• Plan and coordinate end-to-end content, campaigns, and product launches .
• Collaborate with Sales and Presales teams to drive demand generation and pipeline acceleration .
• Manage strategic content for digital assets such as websites, product pages, and resource centers, ensuring content co-creation and utilization with vendors .
• Build scalable campaign calendars and playbooks .
• Track MDF investments and prepare ROI reports for events and campaigns.
• Manage digital content and communication processes for product launches, webinars, and partner campaigns .
• Ensure coordination with vendors and internal teams; maintain brand consistency .
• Prepare vendor-based quarterly QBR reports (results, learnings, next-quarter planning).

For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:

https://www.barikat.com.tr/kvkk-bilgilendirme