Product Marketing Specialist

Lead end-to-end marketing campaign planning and execution for Sumerge's Digital Experience and Modernization offerings
Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems
Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories
Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation
Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities
Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions
Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks)
Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes
Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics
Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets
Ensure brand consistency and storytelling quality across all internal and external touchpoints
Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging

Requirements

Bachelor's degree in Marketing, Business, or Communications
3-5 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments
Proven experience in campaign planning, execution, and performance analysis
Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager)
Strong analytical skills with the ability to interpret campaign data and optimize accordingly
Excellent written and verbal communication skills in English (Arabic is a plus)
Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns

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