Product Marketing Specialist - BHAS

Your role and responsibilities

This position serves as a technical and operational link between our production facilities, sales teams, and business partners, with the goal of enhancing our product portfolio's market visibility, sales performance, and competitive positioning. As a hybrid role that combines marketing and sales responsibilities, it requires significant field presence and effective communication capabilities.

• Take end-to-end product ownership of building automation, lighting automation, mechanical automation, energy monitoring & efficiency solutions, and wiring accessories product groups
• Manage new product launch processes and create technical and commercial promotional content
• Monitor the competitive positioning of portfolios, develop pricing recommendations and campaign proposals
• Work closely with sales teams to track project opportunities and provide sales support for relevant product portfolios
• Engage in visits with partners and projects; join in on product demonstrations, presentations, and activities to develop opportunities; organize and execute training programs for partners
• Coordinate information flow between production, global teams, sales channels, and partner networks; communicate field feedback to product development processes

• Bachelor's degree in Electrical Engineering, Electrical-Electronics Engineering, Mechatronics Engineering, or related engineering disciplines
• At least 5 years of marketing and sales experience in related fields (building automation)
• Sales-oriented mindset with solid analytical skills and results-driven approach
• Willing to work at a pace suitable for field visits & Available for travel
• Effective communication and coordination skills with presentation capabilities
• Fluent in Turkish and good command of English