Product Marketing Specialist (Contractor)

Description:

Overview

PROtect is seeking a Product Marketing Specialist (Contractor) to help shape our product marketing strategy and bring it to life through clear messaging, strong technical and customer-facing content, and go-to-market support. This role will support our IDMS product and an AI-focused product, partnering closely with product, marketing, and business development to strengthen our story, improve conversion, and support growth.

Time Commitment & Path

• 10–15 hours/week (contract)

Key Responsibilities

• Define ICPs and personas for priority segments and buying roles across SMB, mid-market, and/or enterprise
• Build and maintain a messaging framework (positioning, value props, proof points, differentiation, objections)
• Develop customer-facing and internal assets, such as: product/solution one-pagers, briefs, web copy, FAQs, and light sales enablement as needed
• Create and optimize email nurture content aligned to personas and stages (awareness ? consideration ? decision)
• Collaborate with marketing, product, business development, and leadership and other team members to ensure consistent messaging across campaigns, content, and event activations
• Conduct market/competitive research to support positioning and content direction

Requirements:

Requirements

• SaaS product marketing experience required (experience supporting SMB, mid-market and/or enterprise audiences)
• Strong writing and editing skills; able to translate technical concepts into clear customer value
• Comfortable working cross-functionally and moving deliverables forward with minimal oversight
• Organized, responsive, and able to manage multiple workstreams in a part-time cadence

Nice to Have

• Experience in or exposure to NDT (non-destructive testing) or industrial inspections
• Familiarity or experience marketing AI-enabled products

What Success Looks Like (first 60–90 days)

• Documented ICPs/personas with clear use cases, pains, and buying triggers
• A usable messaging framework adopted across Marketing/Content/Events
• At least one email nurture sequence drafted and ready to deploy (or in-market with early performance learnings)