Product Marketing Specialist - TAME

Position : Product Marketing Specialist - TAME

Location : Izmir, Turkey

About us : PHINIA: Advancing sustainability today, powering carbon-free tomorrow

At PHINIA, we create premium fuel systems, electrical systems and aftermarket parts for internal combustion engine (ICE) vehicles and industrial applications. We make sure our products are clean, efficient and high value, because we know the actions we take today will have a profound impact on the world tomorrow. Our goal? The cleanest ICE technology: carbon-free combustion.

Always, PHINIA puts quality first, continuing our legacy with over a century of rich expertise and technological innovation. The name PHINIA has roots related to “bright” and “future,” representing our confidence and commitment to bettering the world.

Our Culture

We believe health and safety of our employees are a top priority, we care about our local communities and the global environment. PHINIA promotes and nurtures a diverse and inclusive environment, honors integrity, strives for excellence, commits to responsibility for our communities and the environment, and builds on the power of collaboration.

Career Opportunities

We believe in building a brighter tomorrow for our employees as well as our customers and encourage you to learn about our long history, strong culture, new technologies and future vision. We offer a strong local presence and interesting global opportunities. Join us on this shared journey toward a brighter tomorrow.

Job Purpose

The role of a Product Marketing Specialist is responsible for managing the product through it’s lifecycle from development to market performance. This role witll predominatley focus on defining the product strategy, to ensure the right products are available at the right price and to analyse sales performance.

Key responsibilities

Product Strategy & Lifecycle Management

• Develop and execute a product roadmap aligned with business objectives.
• Manage the introduction, growth and phase-out of products based on market trends and performance.
• Conduct competitive analysis to identify opportunities in the market.

Go-To-Market strategy

• Define appropriate segmentation, targeting and positioning plans
• Support range policy and coverage needs based on market indicators
• Lead market launches of new products, ensuring customer shelf-space wins
• Plan and implement appropriate marketing tactics through the product lifecycle
• Identify new product opportunities based on market demand

Market & Competitor Analysis

• Monitor market trends, customer needs and competitor activities in aftermarket.
• Gather insights from sales teams, customers and industry reports to identify growth opportunities.

Pricing & Profitability Management

• Define pricing strategies based on market positioning, cost analysis and competitor benchmarking.
• Analyse product profitability and margin improvements.

Sales & Distributor Support

• Work closely with the Trade Marketing Manager to align promotional activities with product goals.
• Ensure smooth communication of product updates, technical changes, and positioning strategies.

New Product launches

• Manage new product launches in the region, ensuring alignment with marketing and sales strategies

Technical Support & Training

• Collaborate with technical team to address technical inquiries and product-related issues.

Digital & E-commerce Support

• Support digital marketing initiatives by providing product-related content for online platforms.

Demand Planning

• Support his/her region demand forecasting process through collection, analysis and communication of local market data

Financial and market-share growth

• Implementation of the tactics to achieve revenue and profitability results and market share growth for the category
• Understand key financial & economic indicators to drive regional growth
• Define and own the region price position based on market and financial indicators & EMEA price policy
• Implement appropriate sales enablement activities to drive demand, adoption, share-of-wallet gain, and overall success

What we’re looking for

Education/Experience - Required Qualifications and skills

• 5+ years in trade marketing, channel marketing or sales support within the automotive aftermarket or industrial sectors.
• Bachelor’s degree in marketing, Business or a related field.
• Strong project management and analytical skills.
• Experience in retail, B2B marketing and sales channel support.
• Ability to manage multiple stakeholders, including sales teams, dealers and marketing agencies.
• Proficiency in Microsoft Office, CRM tools and data analysis software.
• Proficient in building customer relations and loyalty
• Strong analytical abilities and will have a data-oriented approach
• Confident ability to present and communicate effectively with customers
• Experience of social media marketing and content creation
• Open minded with high level of enthusiasm and energy
• Commercial mindset
• Self-starter and highly motivated
• Fluent in English and local language
• Must own a valid driving license
• Have a flexible approach to travel

Education/Experience – Preferred skills

• Technical understand of automotive industry and aftermarket
• Experience of working in a global and cross matrix organization would be an advantage
• Knowledge of French is preferred

What we believe

• Product Leadership - Innovation that brings value to our customers
• Humility - Seeking out diverse perspectives and working collaboratively
• Inclusivity - Recognizing our differences make us stronger; we are bold and intentional
• Net-Zero - Committed to energy efficiency, waste reduction and beneficial reuse
• Integrity - Taking responsibility for our decisions and doing what is right
• Accountability - Taking ownership of our actions and for driving results

Safety

You will consistently hear us say Safety PHIRST! We are committed to continually improving our strong safety performance to ensure that our employees go home as safe and as healthy as when they came in, or even better!

We also believe that health and safety is everyone’s responsibility, as such, PHINIA employees will know and comply with all applicable safety policies, standards, and procedures. Work is expected to be conducted in a manner that stresses the importance of preventing incidents and illnesses, including attending all required safety meetings and training. The hazards of each task shall be assessed, and the risk shall be managed accordingly. It is expected that all incidents, near misses, and unsafe conditions are immediately reported to the direct manager, Human Resources, or Safety Representative.

Equal Employment Opportunity

PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status.

Visa Sponsorship

PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work in the United States on a full-time basis.

No Unauthorized Referrals from Recruiters & Vendors

Please note that PHINIA does not seek or accept unsolicited resumes or offers from third party recruiters or staffing agencies associated with any published or unpublished employment opportunities. Any unsolicited information sent to PHINIA will be considered as unencumbered and free from any fee or charge whatsoever. Only members of our Human Resources Team have the authority to engage or authorize recruiting services, which must be agreed upon before the unsolicited resume or offer is received.

Advancing sustainability today, powering carbon-free tomorrow. Join us on this shared journey to a brighter tomorrow. For more information about PHINIA, please visit www.phinia.com