Product Operations Manager

Role Purpose:

The Product Operation Manager is responsible for defining and executing the forklift product strategy across its full lifecycle from development through commercialization. This role will lead cross-functional initiatives with marketing, sales, and suppliers to ensure products meet market needs and business objectives. The position plays a strategic role in maintaining a competitive and profitable forklift product portfolio.

Key Responsibilities:

• Define and implement the product strategy, including pricing, specifications, features, and roadmap for forklifts
• Analyze market trends, customer insights, and competitor offerings to identify new opportunities and growth areas
• Manage and coordinate product launches with cross-functional teams, covering pricing, positioning, training, and sales enablement
• Collaborate closely with marketing and sales to develop product campaigns, promotional plans, and support materials
• Act as the primary liaison with suppliers and manufacturers regarding product availability, specifications, and improvement initiatives
• Monitor product performance through analysis of sales, margins, and customer feedback to drive data-based decisions
• Recommend product enhancements, discontinuation, or new developments to maintain a competitive edge in the market
• Use SAP systems for managing product lifecycle activities, tracking performance, and optimizing operational workflows

Qualifications:

• Bachelor’s degree in Engineering, Supply Chain, or a related field
• Minimum of 10 years of experience in product management, preferably in material handling equipment, industrial products, or a related sector
• Solid track record in managing full product lifecycle and cross-functional leadership
• Strong business acumen with deep understanding of market dynamics and customer needs.
• Hands-on experience with SAP systems is essential
• Excellent project management, analytical, and interpersonal skills