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Product Owner
Must Have Technical/Functional Skills
- Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms
- Hands-on exposure to:
- Campaign lifecycle management
- Audience targeting and segmentation
- Performance marketing and attribution models
- Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes
- Advanced experience with Jira and Confluence
- Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs
- Experience working with cross-functional teams:
- Marketing, Data Science, Engineering, and Business stakeholders
- Ability to translate marketing strategies into technical product requirements
- Excellent communication skills across:
- Technical teams (developers, architects)
- Business leadership and marketing stakeholders
Roles & Responsibilities
- Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.
- Define and manage product backlogs for solutions across:
o Digital advertising platforms (Search, Display, Social, Programmatic)
o Marketing automation and campaign management systems
o Customer segmentation and targeting tools
- Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.
- Collaborate with marketing, analytics, and engineering teams to:
o Translate business and campaign goals into scalable product features
o Incorporate data-driven insights into product decisions
- Drive integration with ad tech and martech ecosystems, such as:
o Google Ads, Meta Ads, DSPs, CDPs
o Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)
- Own product roadmap, prioritization, and delivery using Agile and Waterfall methodologies.
- Lead digital transformation initiatives focused on:
o Enhancing customer acquisition and retention
o Improving campaign effectiveness and attribution
- Utilize Jira for backlog management, sprint planning, and progress tracking.
Salary Range: $100,000 to $120,000 per year
Location
New York, NY
Job Function
TECHNOLOGY
Role
Product Owner
Job Id
412497
Desired Skills
Business Analysis
Salary Range
$100,000-$120,000 a year
Desired Candidate Profile
Qualifications : BACHELOR OF COMPUTER SCIENCE
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