JOB RESPONSIBILITIES:
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Define and manage the roadmap for digital banking products and customer value propositions across relevant customer segments.
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Lead the design and enhancement of digital deposit, payments, cards, and value-added service propositions as applicable.
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Develop clear and differentiated customer value propositions based on customer needs, market opportunities, and business priorities
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Translate product strategy into detailed business requirements, features, and prioritized backlog items for delivery teams.
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Own the end-to-end product lifecycle from ideation and design to launch, monitoring, and continuous improvement.
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Work closely with design, technology, operations, and control functions to deliver seamless, compliant, and scalable customer journeys.
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Use customer insights, analytics, market intelligence, and competitor benchmarking to identify product gaps and improvement opportunities.
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Drive ongoing optimization of digital customer journeys to improve conversion, usage, and customer experience.
COMMUNICATIONS AND WORKING RELATIONSHIPS:
Internal:
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Collaborate closely with cross functional teams, Product, Sales, Marketing, Analytics, Technology, Operations, Compliance, Risk, Legal, Finance, and Customer Experience teams.
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Work with digital banking squads to deliver the product & proposition
External:
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Liaise with external vendors, fintechs, service providers, and ecosystem partners supporting product capability and proposition delivery.
KNOWLEDGE / QUALIFICATIONS / EXPERIENCE AND SKILLS:
Minimum Qualifications
:
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Bachelor’s
degree in Business, Finance, Computer Science, or a related discipline.
Minimum Experience:
Job Specific Skills:
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Strong understanding of digital banking products, customer journeys, and proposition development in retail financial services.
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Proven experience in building and managing customer value propositions for different customer segments.
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Strong commercial acumen with ability to balance customer value, business growth, and profitability.
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Ability to define product strategy and translate it into actionable requirements and delivery plans.
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Good knowledge of product management, digital channels, and lifecycle management.
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Strong analytical and problem-solving skills with ability to use data and customer insights for decision-making.
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Familiarity with pricing, rewards, benefits, and product feature design within banking or digital financial services.
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Sound understanding of regulatory, compliance, and operational considerations in product development.
Behavioural Skills:
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Strong stakeholder management and cross-functional collaboration skills.
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High ownership and accountability with a strong execution mindset.
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Strong communication, presentation, and influencing skills.
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Customer-first mindset with focus on innovation, simplicity, and continuous improvement.
WORKING ENVIRONMENT:
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Internal - 85 %
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External – 15 %