Product Owner - eMarketing & AI-Enabled Delivery (SEO)- W2

Product Owner - eMarketing & AI-Enabled Delivery (SEO)- W2

Remote

About the Role:

We are seeking a strategic and execution-focused Product Manager with deep experience in eMarketing websites and content-driven platforms. This role is ideal for someone who understands the intersection of SEO, personalization, analytics, and user experience — and who can also leverage emerging AI tools to streamline product delivery from requirements to testing. You will own the end-to-end product lifecycle, define MVP and MRP scope, drive Agile execution, and partner closely with engineering, design, and marketing teams to bring high-performing digital features to life. This role requires a strong communicator who can navigate technical and non-technical conversations with ease and deliver measurable outcomes at speed.

Key Responsibilities:

• Own product strategy and delivery for digital experiences driven by SEO, geo-personalization, A/B testing, behavioral analytics, and content performance.
• Define MVP (Minimum Viable Product) and MRP (Minimum Remarkable Product) for key initiatives, ensuring alignment with business value, user needs, and delivery constraints.
• Manage prioritization and sequencing of features in Agile environments, supporting sprint planning, PI planning, and backlog refinement.
• Embed experimentation and optimization tools into the product lifecycle, including heat map analysis, multivariate testing, and clickstream analytics.
• Collaborate cross-functionally with content teams, designers, engineers, marketers, and analysts to ensure product features are discoverable, personalized, and measurable.
• Use AI-enabled tools to support the rapid translation of business requirements into acceptance criteria, visual prototypes, and imperative test cases.
• Communicate product strategy, feature rationale, trade-offs, and status clearly to stakeholders across the organization.

Required Qualifications:

• 5+ years of experience as a Product Manager or equivalent role in digital product delivery, with hands-on experience in content- and marketing-driven web platforms.
• Proven track record of managing eMarketing features and tools such as SEO optimization, geo-targeted content, A/B testing, personalization engines, heat maps, and analytics platforms.
• Experience working in Agile frameworks with comfort leading sprint ceremonies, backlog management, and release planning.
• Strong knowledge of content delivery systems, including structured content, localization, metadata strategy, and editorial workflows.
• Familiarity with AI/LLM-powered tools for rapid prototyping, user story refinement, and automated test case generation.
• Excellent written and verbal communication skills with the ability to clearly articulate business value, feature scope, and implementation plans.

Preferred Qualifications:

• Experience with headless CMS platforms or composable digital architecture.
• Exposure to generative AI platforms (e.g., ChatGPT, Claude, Midjourney) as part of the product delivery process.
• Background in performance marketing, conversion optimization, or growth product management.
• Experience in industries such as retail, travel, hospitality, or media where content and personalization are central to the customer experience.

Thanks & Regards

Muskan Harda

Team Lead

Helix Tech IT Services

Muskan.harda@helixtechinc.com

Job Type: Contract

Pay: $55.00 - $65.00 per hour

Work Location: Remote