Product & Trend Research Analyst

OBJECTIVES

• Acquire up-to-date knowledge of consumer shopping behaviors, lifestyle patterns, and fashion trends.
• Understand and identify the styles that will mark the future market.
• Constantly look for new market opportunities and share insights with commercial departments to anticipate customer needs.
• Predict and recognize emerging fashion patterns before they become mainstream.

TASKS

• Continuously update a solid understanding of the digital universe, including social media growth, social networks, and evolving consumption behaviors.
• Track the latest fashion-related content across social media, fashion runways, magazines, creative directors, top models, KOLs, and emerging brands.
• Explore relevant locations and attend major fashion events such as pop-up stores, exhibitions, talks, and visits to areas where new trends are being embraced by different generations and social groups.
• Conduct trend research with detailed documentation and provide summaries of new trends to relevant commercial teams.
• Collaborate with product teams to discuss inspirations, color palettes, textiles, and other trend-driven elements that may influence product development.
• Partner with the Retail director and Product Head to review the performance of trend-driven products across store sections.
• Conduct consumer studies to identify trends and predict future consumption behaviors through data analysis.