Programmatic advertising

Key Responsibilities

• Plan, execute, and optimize programmatic ad campaigns across Google DV360, The Trade Desk, and other DSPs.
• Build and manage audience targeting strategies including contextual, retargeting, and lookalike segments.
• Run campaigns across display, video, native, and connected TV.
• Monitor performance daily, adjusting bids, budgets, and creatives for maximum ROI.
• Collaborate with the marketing and creative teams to align campaigns with brand objectives.
• Track and report on KPI performance (ROAS, CTR, CPA, conversions).
• Keep up-to-date with the latest in adtech, privacy laws, and targeting innovations.
• Establish and scale in-house programmatic capabilities for the brand.

Requirements

• 2–4 years of proven experience in programmatic advertising (D2C, retail, or consumer brands preferred).
• Strong knowledge of DSPs (DV360, The Trade Desk, MediaMath, etc.) and ad exchanges.
• Proficiency in Google Analytics, Campaign Manager, and Looker/Data Studio.
• Deep understanding of attribution models, A/B testing, and frequency management.
• Analytical mindset with the ability to turn insights into actions.
• Bachelor’s degree in Marketing, Business, or a related field.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person