Programmatic Lead

Welcome to MultiBank Group , a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, unparalleled liquidity, and exceptional customer service. Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 18+ financial regulators across 5 continents, and recipient of over 80 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.

Role Overview

We are seeking a highly skilled and results-driven Programmatic Lead to spearhead our global programmatic strategy. This role will be responsible for managing high-budget, data-driven campaigns across multiple asset classes, driving high-quality trader acquisition, and strengthening brand awareness at scale.

The ideal candidate is a technically proficient and analytical marketing leader with strong experience in programmatic advertising, a deep understanding of the financial trading industry, and a proven ability to optimize performance across global markets.

Key Responsibilities

• Define and execute a global programmatic strategy aligned with MultiBank’s expansion into new markets and products.
• Manage and optimize large-scale campaigns across major DSPs (e.g., DV360, The Trade Desk), focusing on CPA and ROI performance.
• Leverage advanced analytics and customer data platforms (CDPs) to build sophisticated audience segments and improve attribution models.
• Drive innovation through AI-powered bidding strategies and automation to enhance campaign efficiency.
• Ensure full compliance with Tier-1 regulatory standards and maintain strict brand safety across all programmatic channels.
• Collaborate with internal stakeholders and senior leadership, translating complex performance metrics into actionable insights.
• Monitor campaign performance, optimize continuously, and provide detailed reporting on KPIs and business outcomes.
• Support MultiBank’s global growth by scaling campaigns across multiple regions, languages, and regulatory environments.

Requirements

• 3–5 years of experience in programmatic advertising, with at least 2+ years in a senior or lead role.
• Strong expertise in platforms such as DV360, The Trade Desk, and CM360; experience with Power BI is a plus.
• Solid understanding of the financial trading industry, including Forex/CFDs (preferred).
• Proven experience managing multi-market, multilingual campaigns across different regions and time zones.
• Strong analytical mindset with experience in data-driven decision-making and performance optimization.
• Excellent stakeholder management and communication skills.
• Bachelor’s degree in Marketing, Finance, Data Science, or a related field (preferred).

Why Join Us?

• Work with an industry-leading global financial institution.
• Competitive salary and comprehensive employee benefits.
• Opportunities for professional growth and career advancement.
• Collaborative, inclusive, and dynamic work environment.
• Opportunity to shape the global digital presence of a leading financial derivatives provider.

Become part of our international community at MultiBank Group and mb.io, dedicated to excellence, innovation, and shaping the future of digital finance.