Programmatic Manager

Role Objective

Lead the launch and scaling of Mada Media's programmatic DOOH (pDOOH) and broader ad-tech ecosystem.

Operate, and optimize a programmatic trading capability (SSP/DSP, data enablement, etc.).

Position Mada Media as a leading programmatic OOH player in the region.

Define and execute pDOOH strategy aligned with Mada's broader ad-tech roadmap.

Lead acquisition/ partnership and integration of:

• Inventory aggregation & management layer
• Programmatic trading capability (SSP, DSP)
• Campaign management and ad serving workflows

2. Supply & Demand Enablement

Onboard Dubai operator's inventory into the programmatic platform.

Build partnerships with:

• DSPs (e.g., The Trade Desk, DV360)
• SSPs / exchanges (e.g., VIOOH, Broadsign Reach)
• Agencies and trading desks

Drive demand by marketing pDOOH to agencies and clients.

Develop programmatic pricing models (CPM, dynamic pricing, yield optimization).

Package and sell programmatic inventory to agencies and direct clients.

Define go to market strategy for pDOOH offerings.

4. Data & Measurement

Integrate audience data (mobility, traffic, demographics) into planning and trading.

Establish measurement frameworks (impressions, attribution, campaign effectiveness).

Work with data partners and vendors to enhance targeting capabilities.

5. Operations & Execution

Set up campaign trafficking, QA, reporting, and optimization processes.

Ensure smooth execution of programmatic campaigns end to end.

Build internal capabilities and processes for scaling.

6. Team Building

Hire and lead a small programmatic/ad tech team over time.

Act as internal subject matter expert across commercial, tech, and operations teams.