Programmatic Media Manager

Job Overview
We are seeking a dynamic and results-driven Programmatic Manager to lead our digital advertising initiatives through programmatic channels. In this role, you will develop, execute, and optimize data-driven advertising campaigns across multiple platforms to maximize reach, engagement, and return on investment. Your expertise will help shape our multichannel marketing strategy, ensuring seamless integration of programmatic advertising with broader marketing efforts. This is an exciting opportunity for a passionate marketer who thrives in a fast-paced environment and is eager to leverage cutting-edge technology to drive business growth.

Duties

• Develop and implement comprehensive programmatic advertising strategies that align with overall marketing goals and target audience segments.
• Manage end-to-end campaign execution across various platforms including demand-side platforms (DSPs), ad exchanges, and social media channels like Facebook Advertising.
• Optimize campaigns continuously by analyzing performance metrics using tools such as Google Analytics and marketing automation platforms to improve KPIs like click-through rates (CTR), conversions, and cost efficiency.
• Collaborate with creative teams to produce compelling ad content using Adobe Creative Suite and ensure assets are tailored for different channels including display, video, social media, and print advertising.
• Conduct thorough research on industry trends, audience behaviors, and competitor activities to inform targeting strategies and campaign adjustments.
• Oversee budget allocation, pacing, and bidding strategies to maximize ROI while maintaining brand consistency across all digital touchpoints.
• Coordinate with sales teams to align advertising efforts with sales objectives, especially in B2B marketing contexts.
• Utilize HTML and WordPress skills for landing page optimization and integration of tracking pixels or scripts essential for performance marketing analytics.
• Implement marketing automation workflows for email marketing campaigns and lead nurturing sequences that support content marketing initiatives.
• Monitor and report on campaign performance using analytics tools; prepare insights that guide future strategy adjustments.
• Stay current with industry best practices in SEO, social media marketing, e-commerce, and multichannel marketing to ensure innovative campaign execution.

Experience

• Proven experience managing programmatic advertising campaigns across multiple digital platforms with a strong understanding of DSPs, ad exchanges, and real-time bidding processes.
• Extensive knowledge of digital marketing channels including SEO, social media marketing, email marketing, Google AdWords (Google Ads), Facebook Advertising, and print advertising integration.
• Demonstrated ability to analyze complex data sets using Google Analytics and other analytics tools to derive actionable insights.
• Familiarity with content management systems such as WordPress and basic HTML coding for landing page development or tracking implementation.
• Experience in B2B marketing environments with a focus on product management, sales alignment, budgeting, and performance measurement.
• Strong copywriting skills for creating engaging ad copy that resonates across diverse audiences.
• Proficiency in Adobe Creative Suite for developing visual assets that enhance campaign effectiveness.
• Knowledge of marketing automation platforms to streamline email campaigns and lead nurturing processes.
• Ability to research market trends thoroughly to inform strategic decisions in digital advertising efforts. Join us as a Programmatic Manager if you're passionate about leveraging innovative digital strategies to elevate brand presence! Bring your expertise in performance marketing, analytics, content creation, and multichannel campaigns to make a measurable impact on our growth trajectory while enjoying the vibrant culture of a forward-thinking organization committed to your professional development.

Job Type: Full-time

Projected Total Compensation: $53,331.50 - $64,227.19 per year

Work Location: Remote