Role Overview
The Project Manager - Digital Marketing & Branding will be responsible for
planning, executing, and scaling digital marketing and branding initiatives
across the company's
combat sports brands
and
real estate projects
. This role requires a
hands-on digital marketer
with strong
brand sensibility
, capable of translating business goals into measurable digital outcomes.
Key Responsibilities
Digital Marketing & Performance
-
Plan, execute, and optimise SEO strategies (technical, on-page, off-page) across global markets
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Manage and optimise Meta (Facebook & Instagram) campaigns, including targeting, creatives, funnels, and ROAS
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Lead email marketing strategies, including lifecycle flows, promotions, and CRM-based campaigns
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Develop and manage affiliate and influencer marketing programs, from onboarding to performance tracking
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Oversee digital budgets, campaign timelines, and performance KPIs
Branding & Vision
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Work closely with senior leadership to translate brand vision into digital execution
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Ensure brand consistency across content, campaigns, influencers, and platforms
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Contribute to long-term brand positioning, storytelling, and differentiation in the combat sports domain
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Support brand launches, product drops, sponsorships, and ambassador programs
Project & Stakeholder Management
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Act as the central point of coordination between internal teams, agencies, creatives, influencers, and vendors
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Manage multiple projects simultaneously across combat sports and real estate portfolios
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Set timelines, milestones, deliverables, and ensure on-time execution
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Report performance insights and strategic recommendations to senior management
Real Estate Digital Marketing
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Plan and manage digital campaigns for real estate projects (lead generation, brand trust, investor communication)
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Adapt messaging for low-investment or cautious market environments
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Support sales teams with digital funnels, content, and performance insights
Requirements
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5-8+ years experience in digital marketing and branding roles
-
Strong hands-on expertise in:
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SEO (tools, audits, keyword strategy, content optimisation)
-
Meta Ads (Facebook & Instagram)
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Email marketing platforms and CRM tools
-
Influencer & affiliate marketing ecosystems
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Proven experience working on brand strategy and brand-led growth
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Experience with e-commerce, marketplaces, or global consumer brands (highly preferred)
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Ability to analyse data, derive insights, and optimise campaigns accordingly
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Excellent project management, communication, and stakeholder-handling skills
Preferred / Value-Add Experience
-
Experience with combat sports, fitness, or lifestyle brands
-
Exposure to UK, EU, or US markets
Benefits
⛽ Fuel Allowance
🏥 Medical Insurance
🍽 Free Lunch Facility (In-house)
🏋♂️ GYM Passport (Panel Gym's Free of Cost)
💰 Participatory Fund
💲 Market Competitive Salary
💻 Learning & Challenging Work Environment
👨💻 Amazing Work Culture
🛫 Paid Time off
👨👩👧👦 Group Life Insurance
⏳ Maternity Leaves and many more