Public Information Specialist - Social Media

Description

ESSENTIAL DUTIES & RESPONSIBILITIES

• Assist staff and personnel with media relations; provide information to news media on breaking stories during normal working hours; serve as a liaison with internal and external media for story developments with department personnel as well as conducting sound bites and radio interviews.
• Prepare and disseminate information to the media, general public and other agencies in oral and written formats and social media platforms, as required; coordinate the dissemination of information with departmental staff and personnel regarding media queries and strategies.
• Maintain existing media methods and procedures to include the management of current and new social media platforms with the goal of telling the narrative of the City of Fayetteville; participate in internal communications strategies to inform and engage City staff.
• Gather information to create public relations tools such as news releases, public service announcements, and other detailed information to promote services, programs and events; may compose, edit and prepare a variety of special projects for City management as requested
• Attend City events and activities to gather photos and videos with the intent of sharing with identified audiences. Coordinate and identify opportunities to share City-sponsored activities with the public.
• Serve as a liaison for the City and department with a variety of external agencies and organizations, as well as the general public and specialized groups, to communicate the mission and vision of the City; engage in positive interactions with the general public to include social media platforms.
• Assist with actual production activities, including setting lights, props, stages, the technical direction of cameras, still photography, audio timing, digital enhancements and editing; write scripts and coordinate with other personnel for support activities.
• Develop and execute social media strategy for the City and/or departments. Coordinate with and provide oversight to the City’s departmental social media mangers, to include providing them with training, advice, and assistance as needed.
• Monitor departmental expenditures for public information activities; may assist in the development of departmental budget.
• Plan and execute specialized campaigns to inform and educate citizens on department services; coordinate and oversee outside agency projects for the City.

MINIMUM QUALIFICATIONS

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Experience:
Three years of increasingly responsible experience in public information, public or media relations, journalism, communications, or related work.

Training:
Equivalent to a Bachelor's degree from an accredited college or university with major course work in public administration, marketing, communications, public relations, or a related field.

LICENSING AND CERTIFICATIONS:

Required:
Possession of an appropriate valid driver's license and ability to maintain insurability.

Preferred:
None applicable.

From the time of closing, the selection process is anticipated to last 4 - 6 weeks. The process will consist of a written exercise and a panel interview with the selected candidate being subject to a pre-employment drug screen, background check and driving history check.