Public Relation Manager

Job Title

Public Relations Officer / Public Relations Manager
(or similarly, Head of Public Relations depending on seniority)

Reporting to

• University President (or a senior executive such as Director of Communications) beBee+1
• In some cases reporting line may differ based on structure, e.g. “Head of Marketing & PR” as supervisor gulfuniversity.edu.bh+1

Objectives / Purpose of the Role

• To plan, develop, and execute PR strategies that enhance the university’s reputation and visibility locally, regionally, and nationally. gulfuniversity.edu.bh+2gulfuniversity.edu.bh+2
• To support the university’s mission, strategic goals and core values via communications, media relations, branding and awareness campaigns. gulfuniversity.edu.bh+1
• To build, maintain, and strengthen relationships with media, stakeholders, students, alumni, faculty, staff, and the broader public. gulfuniversity.edu.bh+1

Key Responsibilities

Here are the main duties typically expected:

• PR Strategy & Planning
• Develop comprehensive PR plans aligned to the university’s strategic plan. gulfuniversity.edu.bh+2Jobs In Bahrain وظائف البحرين+2
• Identify target audiences (students, alumni, media, public/private sector, etc.) and tailor communications accordingly. Jobs In Bahrain وظائف البحرين+1
• Media Relations
• Establish and maintain contact with media organizations (print, digital, TV, radio). gulfuniversity.edu.bh+1
• Prepare and distribute press releases, feature stories. gulfuniversity.edu.bh+2Jobs In Bahrain وظائف البحرين+2
• Organise press conferences, media events, photo sessions. gulfuniversity.edu.bh+1
• Content Creation & Publications
• Create, manage, edit content: brochures, flyers, posters, newsletters, social media posts, website content. gulfuniversity.edu.bh+2gulfuniversity.edu.bh+2
• Ensure the visual identity and brand compliance in all communications. Jobs In Bahrain وظائف البحرين+2gulfuniversity.edu.bh+2
• Digital & Social Media Presence
• Manage social media accounts, digital marketing efforts. gulfuniversity.edu.bh+2Jobs In Bahrain وظائف البحرين+2
• Maintain university’s online reputation; monitor feedback, respond appropriately.
• Internal Communications
• Ensure internal stakeholders (faculty, staff, students) are informed—through newsletters, announcements, events, etc. Jobs In Bahrain وظائف البحرين+1
• Promote consistency in how the brand and university messages are understood internally.
• Event Promotion & Public Engagement
• Support / organize special events, promotional activities. gulfuniversity.edu.bh+1
• Plan and coordinate displays, signage, banners, exhibition materials. gulfuniversity.edu.bh+1
• Brand Management
• Protect, promote, and ensure proper usage of university brand elements. Jobs In Bahrain وظائف البحرين+1
• Ensure all communications adhere to institutional branding, style guides, policies.
• Monitoring & Evaluation
• Track PR metrics: media mentions, social media reach, engagement, reputation.
• Evaluate effectiveness of campaigns; adjust strategies as needed.
• Miscellaneous / Supportive Tasks
• Assist in market/sales analysis of PR programs. gulfuniversity.edu.bh
• Perform other duties as assigned. gulfuniversity.edu.bh

Qualifications & Skills

Based on Gulf University’s requirements:

Qualification / SkillDescriptionEducationBachelor’s degree in Public Relations, Communications, Media Studies, Marketing, Business, Social Sciences or related field. Jobs In Bahrain وظائف البحرين+2gulfuniversity.edu.bh+2ExperienceUsually 1–2 years or more in public relations, media, communications, especially within higher education is preferred. Jobs In Bahrain وظائف البحرين+1Communication SkillsExcellent written and verbal communication; ability to write press releases, content; bilingual (Arabic & English) often a plus.Interpersonal / NetworkingAbility to liaise with media, stakeholders; negotiate; build relationships.Creativity & FlexibilityComing up with campaigns, adapting to changing priorities, problem-solving.Branding / Visual Identity AwarenessUnderstanding style guides; ensuring consistency of visual communication.Digital LiteracyUsing social media, digital tools, content management; basic graphic design or coordinating with design teams.Organization & Time ManagementPlanning events, meeting deadlines, multitasking.Desirable Additional Qualifications

Depending on seniority or specific role:

• Leadership / Managerial experience if applying as PR Manager or Head of PR. gulfuniversity.edu.bh
• Experience in strategic communications planning.
• Experience with both Arabic and English media.
• Knowledge of market research, analytics.

Working Conditions & Type

• Full-time position. gulfuniversity.edu.bh+2gulfuniversity.edu.bh+2
• Administrative category. gulfuniversity.edu.bh+1

Job Types: Full-time, Contract